It looks like we had another PageRank update yesterday. I noticed a couple of small fluctuations within my sites, and some readers also told me that their PageRank moved.

I am not writing about all PageRank updates anymore because there is nothing new with them, right? I made an exception this time because apparently Google is increasing the frequency of the updates.

If I remember well some six weeks ago we also had a PageRank update. I didn’t notice it personally, but I saw a lot of people talking about it over the online forums and blog comments.

Did you notice the update six weeks ago? What about yesterday’s one?

There is no denying the power of a sound guest post execution. Benefits can include a flood of traffic to your site, increased reputation, high ranked links pointing back to your site, and improved relations with the site you are guest posting on. With so much on the line, it makes sense to do a little bit of work before creating and submitting your guest post.

1. Prepare Your Site/Landing Page

Obviously the number one reason behind guest posting is to ultimately get traffic to your site. Be it your blog, landing page, or whatever you are linking back to, it should be optimized to capture your new audience. What is the point of sending new visitors to your site, if there is nothing of value there? If they do not return or opt-in to your product, then your guest post was a complete waste.

If you are linking back to a blog, then make sure to have a couple of your best articles already displayed and a couple more ready to be posted in the next couple of days or whatever your normal posting scheme is. If you are linking back to a sales page, then make sure it is live with a visible call to action in place. Consider creating a special or sale if you are promoting a paid product or service.

2. Choose A Target Site And Research It

Commonly, people will create an article and then find a site to post it on; however, that does not always work out as well. Your particular article may not be best optimized for that particular site, or it just may not be related to topics the site covers. Instead I recommend that you research the site you plan to guest post on before and see what type of articles created the most interaction and/or is most popular.

3. Create The Guest Post

Once you have done your research, you should get a good idea of what type of article will work and how to format it. Keep in mind that any guest post is still linked to the reputation of the site you are posting on. So, if the site manager does not think it adds value to his or her site, then they will not post it.

I want to emphasize the “add value” part. For a truly effective guest post, your article should not promote any of your products or sites. If you are just trying to relate an idea to your product, then most readers will probably ignore the post in general. Just make sure your article adds some type of value, and the rewards will be greater.

Especially if you are posting on a site with a high page rank, make your article search engine friendly. Find keywords and go after them. Most people usually think about guest posting as getting instant traffic from the regular readers, but what about the search traffic? You are given a great platform, so you might as well use it.

4. Review Your Guest Post

The grammar and spelling part is obvious, but make sure the fundamentals of your post are intact. Are you adding value? Are the pages you are linking to optimized for new visitors? Does your article best represent your brand, and does it have the best intentions for both you and the site you are posting on?

5. Submit Your Guest Post

The key is to contact the site after your article is ready to be published. For one, it will expedite the whole process, but it will also be less work for the site manager. Why contact them saying you have an idea, when you could already have an article in place?

Your email should be personal and give a brief summary of your article, why you think it would be beneficial, and if there are any changes they think should be made. There is no need for a huge article summary because they can just read your attached post.

If your article gets denied, then there is not much you can do. Ask the site manager why they do not like it, and if you guys still cannot come to a solution, then find another site and tweak your post to fit it. Ultimately, the final decision is up to the site, and if they say no, they say no. Although you guys may not be direct competition, sometimes things just do not work out. How many times do you see Radio Shack selling their products in Best Buy?

6. Promote And Moderate Your Guest Post

If you are fortunate enough to get your site published, the work is not over yet. All your efforts should go into promoting that article and taking part in any comments that may be posted.

Post the article on social networks and link back to it from your site and any other site you can. Every link benefits the search rank of that article. The more traffic you get to that site the better. It will also help your chances with the site owner if you ever want to post again.

Remember, guest posting is an extension of your brand and also the site your are posting on. For a highly effective guest post, remember to do your due diligence.

Are they any other steps that can boost the effectiveness of your guest post?

There is a big buzz in the blogosphere about a regulation that the FTC (Federal Trade Commission) is planning to approve late this summer. If that goes through, they will basically start going after bloggers “for any false claims or failure to disclose any conflict of interest.”

In other words, if you write a testimonial for a product you have never used, you might get busted. This part is the one that makes sense. The controversial one is the “failure to disclose any conflict of interest” one. This could involve bloggers who earned a freebie from a company and ended up writing about it (without disclosing the freebie), for example. Furthermore, it could also mean that you can’t use any affiliate links inside your blog or website without disclosing that you stand to earn money if someone clicks on them.

I believe that trying to enforce strict guidelines and clean the web from spammers and scammers is a good thing. However, I am not sure if this proposed approach is the right one. It kind reminds me of the RIIA, and how they were trying to stop illegal music downloads by suing the heck out of a women who had shared a couple of songs via P2P….

Aaron Wall wrote a really good post about this topic, titled FTC Going After Bloggers = Epic Fail. Here is a quote from it:

What is absurd (to me at least) is how inefficient this process is. What needs to happen is better enforcement on ad networks, search engines, and merchants. Follow the money downstream rather than hunting for nickels upstream.

The people who are making fake sites are doing so because they are paid to. And amoral ad networks that syndicate ads based on *maximizing yield efficiency* (like Google AdWords) are designed to syndicate fraud because it is easy for advertisers to pay a lot for ads when their profit margins are nearly 100% because they scam people.

I completely agree with him. Going after individual bloggers will not solve the problem. It will just make the money shift hands, but the system will remain intact. Either way it is important to keep an eye on the development of this issue, because it might affect all of us.

PageRank algorithm
1, has been repeatedly quoted a web page, it may be very important;
While a web page has not been repeatedly cited, but the website was an important reference, it may be very important; the importance of a web page to be delivered to the average Web page it references. This is important as the authority’s website (Authoritive) website.

2, it is assumed that the user visits a random page to start a collection of web pages, and then follow the link website website forward, not back to browse, then visit a page that has been the probability of the PageRank value of the website.

Factors that affect the value of PR
PR value is manifested in the 0-10 from the 11 values in the Google Toolbar by a horizontal green histogram shows that the case 0 white. It is not the site for the page, so a Web site’s home page and inside pages tend to have very different values of PR. Google market development process as a result of the reasons for the PR value of Chinese web pages than a whole page in English. Chinese web sites, has a basic 3 PR, 4 achieved PR count, 5 PR is good PR even if the 6,7-level Web site quite good. Of course, due to the impact of PR factors most directly from the link, this rating does not mean that the level of standard content, Web content quality of the impact of PR is an indirect, long-term. Algorithm based on the principle of PR value, we can see the impact of a web site (Home) PR value of the following main factors:

1, Quality into the site links
According to the analysis of high-quality incoming links, the PR value of a high need for a link from the following website:

Directory search engine and directory sites have joined the exchange of links

Obtained from the PR value of not less than 4 and with your theme related or complementary websites

Your link appears in the flow of large, well-known and frequently update the important site (such as news source)
Exchange links with your website link has little to export
High quality and content of the web link (PR values have increased the potential for large)

2, the number of export link
Calculated in accordance with the principle of PR, as a result of “the importance of a web page to be delivered to the average Web page it references”, so the other hand, a page of links will be exported too much potential value arising from the loss of PR on this page. However, from the content point of view, an appropriate number of themes associated with the Export link to the search engine a good impression. As a result, a page, especially the home page to grasp the number of export link, it should be taken into account the content of PR value and key words of the balance between the two that control the number of export links to appropriate not more than 10.

3, the search engine included a number of site pages
SEO explore, people place too much attention to the core words, as well as the performance of the home page, but often overlooked a very important question: namely, search engines for a number of sites included in the page. SEO which is also of critical importance. A query using the core words of the website ranked poorly, perhaps because a large number of pages to be crawled, use the other words in the user query, with the page was ranked the top three. As the user searches using the key word has spread, and make this situation very often to the site visits.

It is precisely because of the number of pages included a direct impact on traffic, so the impact on the PR value is also significant. The more pages were included, the higher the home page PR. But needs to be emphasized is that the number referred to here refers to the number and site were included the ratio of the total number of pages, rather than absolute Indexed pages. For example, a 50 page site is a collection of pages, the site were included the ratio is 1 / 5, a 5000 page site is a collection of 500 pages, the ratio is 1 / 10, with the result that included 10 pages Indexed than 500 pages of Web site rankings also more advantages. However, for various search engines, how to achieve the ratio of what is good, there is no relevant data.

Core Tip: This is a webmaster from the Chinese article, blog optimization, optimization of search than many of the great masters of the optimization speak out more authoritative manner, this is the real SEO recommendations, rather than cheating SEO.

To communicate with the network administrator often the case, a number of widely disseminated the idea may be correct in the past, but they might no longer be the current situation.  When we recently spoke with a few friends on the web site on the face of the structure of the situation.  One friend is worried that the use of dynamic URLs, or even that “the search engine can not deal with dynamic Web site.”  Another friend that dynamic Web site on search engines is totally not a problem, those are a thing of the past.  Another said that he never even do not understand the dynamic and static web site web site What is the difference between compared.  For us, this moment so we decided to look a good dynamic and static web site URL to this topic.  First of all, let us define what we need to discuss the theme:

What is a static URL?

A static Web site, as its name implies, is a web site will not change, it usually does not contain any URL parameters.  For example: http://www.example.com/archive/january.htm.  You can enter in the search box filetype: html in Google search for a static Web site.  Web site update this type of page would be more time-consuming, especially when growth in the amount of information very quickly, because a separate page for each must change the compiler code.  This is why site managers in dealing with large, frequently updated Web site, such as online shopping site, forum communities, blog or content management system, the reasons for the use of dynamic Web site.

What is Dynamic URL?

If the contents of a Web site stored in a database, and, upon request, to show the page, then you can use dynamic Web site.  In this case, the site content is provided by the template-based form.  Under normal circumstances, a dynamic Web site look like this: http://code.google.com/p/google-checkout-php-sample-code/issues/detail?id=31.  You can search for like? = & This symbol to identify dynamic Web site.  Dynamic web site has a defect is different from the same site can have content.  As a result, different users may contain links to the different parameters of the web site, but none of those sites contain the same content.  This is why network administrators sometimes want to be a dynamic URL to static URL re-written in one of the reasons why.

Should I make my dynamic URLs look static ones?

In dealing with dynamic Web site, we hope you understand the following facts:

1, it is necessary to correctly generate and maintain the Web site from the dynamic to static URL re-writing of the change is actually a very difficult thing.

2, the dynamics of the original Web site to provide us with more security, let us deal with issues such as detecting and avoiding problematic parameters of those things.

3, If you would like to rewrite the URL, please remove unnecessary parameters while maintaining its dynamic web site, please look.

4, If you would like to provide a static URL instead of dynamic URLs, then you should also generate the corresponding static content.

Static and dynamic Web site, Googlebot to identify which one better?

We come across many webmasters, like our friends, as that appears to be static or static Web site for the site is indexed and ranking advantage.  Such a view is based on the assumption that the search engines crawl and analysis contained in the session ID (session ID) and source tracking device (source tracker) when the site is open to question.  However, the fact is that Google has in these two areas of considerable progress.  On the click-through rate, the static Web site may be some slight advantage because users can easily read on the site.  However, the indexing and ranking, the use of database-driven websites does not imply a distinct disadvantage.  Compared to the parameters of hidden so that they appeared to be a static web site, we also hope that the dynamic web site will be provided directly to the site search engine.

Now, let us look at some of the dynamic web site to disseminate widely the views of, and to correct some fool hypothesis webmaster.  :)

Legend: “dynamic web site can not be crawled.”

The facts: We can crawl dynamic URLs and explain the different parameters.  If you order for the web site looks like static, and hidden to those who can provide valuable information on Google’s parameters, but doing so will give the site trouble crawling and ranking.  Our suggestion is: please do not change the format of a dynamic website so that it appears to be static.  As far as possible, use static URLs to display static content is desirable, but you decide to display in the case of dynamic content, please do not hide the parameters so that they appear static, as it would be removed which will in our analysis of useful information web site.

Legend: “The parameters of dynamic web site to less than 3 months.”

Fact: For the number of parameters and there was no limit.  However, a good experience is not to let your site is too long (this applies to all URLs, whether static or dynamic).  You can remove some of the important parameters for the Googlebot, look better to the user a dynamic Web site.  If you are not sure what parameters can be removed, we suggest that you will all of the dynamic URL parameters are provided to us, our system will find out which is not important.  Hidden parameters will affect our analysis of the right of your Web site, we can not identify these parameters, some important information may also missing.

Here we believe that some of you may doubt the existence of some of the problems

Here we believe that some of you may doubt the existence of some problems.

Does this mean that I should completely avoid rewriting dynamic URLs?

This is our recommendation, unless you can ensure that you only remove the superfluous parameters, or all those who may be able to have an adverse impact on the parameters of a complete deletion.  If you bring your own dynamic Web site looks like any modifications to static, you should make it clear that there is risk, there may lead to some information can not be normal to compile and identification.  If you want to increase your website version of a static, you must provide a true sense of the static content, such as those who are able to generate the corresponding path through the website and access to the document.  If you only modify the performance of dynamic Web site forms, and not to provide static content, then you have may be just the opposite.  Requests directly to the standard dynamic URL to provide to us, we will automatically identify the parameters of redundancy.

Can you give me you give an example?

If you have a standard format such as the following dynamic URL: foo? Key1 = value & key2 = value2, we recommend that you do not change it, Google will determine which parameters can be removed; or you can remove those unnecessary for the user parameter.  But to be careful to remove only those parameters is not important.  There are a number of parameters that contains examples of dynamic web site:

www.example.com/article/bin/answer.foo?language=en&answer=3&sid=98971298178906&query=URL

- Language = en – indicate the language of the article

- Answer = 3 – This article contains a number of 3

- Sid = 8971298178906 – the session identification code is 8971298178906

- Query = URL – so that the article was to find the query is [URL]

Not all of the parameters to provide additional information.  Therefore, the site will be rewritten to www.example.com / article / bin / answer.foo? Language = en & answer = 3 may not cause any problems, as all irrelevant parameters are removed.

Here are some after that seems to be a modification example of a static Web site.  Compared to not rewrite, direct provision of dynamic web site, these URLs may cause more crawling problems.

www.example.com/article/bin/answer.foo/en/3/98971298178906/URL

www.example.com/article/bin/answer.foo/language=en/answer=3/ sid = 98971298178906/query = URL

www.example.com/article/bin/answer.foo/language/en/answer/3/sid/ 98971298178906/query/URL

www.example.com / article / bin / answer.foo / en, 3,98971298178906, URL

If you re-written in a dynamic web site example, as noted above, he will probably lead us to crawl a lot of unnecessary, because these URLs contain session ID (sid) and query (query) parameters of the variable value, which the invisible generated a lot of different looks of the URL, and their contents are the same.  These formats let us through this web site is difficult to understand the actual content of the return URL and parameters and is unrelated to 98971298178906.  However, the following examples of this rewrite, however, has nothing to do all the parameters are removed:

www.example.com/article/bin/answer.foo/en/3

While we can accurately deal with this site, we encourage you to use or not to rewrite this.  Because it is hard to defend, but as soon as a new parameter was added to the original dynamic URL, then the site will need to update immediately.  Failure to do so, then it will once again lead to the generation of the parameters of a hidden web site looks like a static URL.  So the best solution is usually to maintain a dynamic web site to their original appearance.  Or, if you remove irrelevant parameters, remember to keep this web site is dynamic:

www.example.com/article/bin/answer.foo?language=en&answer=3

We hope this article to you and our friends there to help, so that dynamic web sites around the definition of speculation.  If you have additional questions, welcome to join in support of our.

In reality this change happened over one year ago, but only recently it surfaced. Matt Cutts, the head of Google’s Web Spam team, talked about it in the latest SMX event, and soon afterward the whole SEO sphere was commenting. He also wrote a post explaining the whole issue, titled PageRank Sculpting.

Here is a quote from that post that summarizes the change:

So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.

In other words, the usage of the nofollow attribute will still stop the page that is being linked to from receiving PageRank and anchor text value, but the PageRank that is being “saved” with the nofollow links won’t flow to the other links present in the linking page.

According to Matt Cutts, the change was implemented to discourage website owners who were using a technique called PageRank sculpting, which is the process of using the nofollow attribute internally to change the PageRank flow among different pages. The objective is to give more PageRank value to some pages (the ones that sell something, for example) at the expense of less important pages (the Privacy Policy or Terms of Service, for example).

If Google wants to discourage PageRank sculpting, I am fine with that. The problem that I see with the change is that it might affect other types of websites negatively, blogs above all.

Why?

Because now all the links on your comment section are reducing the PageRank that would otherwise flow to your internal pages.

Here is a numerical example to let you understand it. Suppose that you write a super cool post explaining “Why Obama really won the U.S. presidential election.” The post gets some exposure on social media, and it ends up receiving 200 backlinks from other sites and blogs. Let’s assume that, on average, each backlink was carrying 5 points of PageRank, so the total points of PageRank for that post would be 1,000.

Now let’s suppose that you have 20 navigational links on your layout (e.g., the main menu, the categories and a section with popular posts). This means that each of those internal links would carry 50 points of PageRank to other internal pages on your site, which is good.

The problem comes when people start commenting on the post. Let’s say that, given the popularity of the article, it ends up with 150 comments. Each of those comments carries a link to the site of the comment author. Despite being nofollowed, they would still be counted on the PageRank distribution of that page. Now we have 170 outgoing links, so each link receives only 5.9 points of PageRank. Each of your internal links will only pass 5.9 points of PageRank now, and the total points of PageRank that will remain inside your website are 118.

In other words, before Google changed how it handles the nofollow attribute you would have gained 1,000 points of PageRank with that post. With the change, this number is reduced to 118.

And that is just what would happen in one post. What if we consider a blog with 1,000 posts and tens of thousands of comments? Such a blog could be losing a huge amount of PageRank.

Google might do something to fix this problem, but we still got to hear about it.

Is there any solution? Yes, you can either close your comments completely (but I wouldn’t recommend that), or use an iframe or Javascript to host your comments, so that the links to the comment authors won’t be inside your pages. Andy Beard wrote a post on the topic titled Disqus – Why 95% Of Bloggers Should Switch.

If changing to an iframe or Javascript based solution could give a huge PageRank boost to my blog, I will seriously consider it. For the moment, though, I will wait a couple of weeks to see how the debate around the nofollow changes will evolve. I will keep you guys updated if anything new emerges.

Many people have asked how to improve the ranking of keywords, in fact, improve the ranking of keywords is not done overnight. The following is a summary of some of my methods, if you determine that these are good, then your rank should not be poor.

First, Web content to increase in the key words.
Keywords 1.URL appear (in English, the Chinese also have a role in Pinyin)

2. Page title, keywords tag, description tag appeared Keywords

Keyword here appears to be natural, not keyword stuffing.

3. The content of naturally occurring Keywords

Can be very natural to add some keywords up.

4. The first and the last paragraph of the content appeared Keywords

Page top and bottom of the page are some good keywords, you can look at this website.
5.H1, H2 tags appear Keywords

6. Export link anchor text contains keywords

7. Picture of the file name that contains keywords, ALT attributes arise Keywords

ALT attributes to good use, but also conducive to the top.

8. Key words density 2-8% (this is different)

I think that about 3% better in general. Of course there are different requirements for different stations.

9. Of words bold or italic

10. With a comment function, comments appeared