Tips 4 Web

First of all be noted that the content is continually updated Web site to the survival and development of the basic conditions of the fundamental Web site, regardless of the user or search engine, it is impossible to have a long-term site is not updated to invest an excessive amount of concern, to abandon this type of “dead stop” or “quasi-dead point” is just a matter of time. The frequency of content updates web site represents the activity at the same time, the higher the frequency of content updates, but also means that the site content is often more rich web site for the establishment of the authority in the industry is very important.

For most sites, especially in terms of personal web sites, web site builders always limited energy, the frequency of updates is always a certain limit. Then, from the SEO (search engine optimization) point of view, what kind of update frequency can be optimized to ensure that the effect of site? Or, in other conditions are similar, or is under the premise of a lower frequency of update / add content will not affect the site SEO goals?

Personal feelings, many sites in the absence of the substance used is similar to “Today’s Links”, “summary of today” to keep the site updated, it seems that there are similar considerations, it seems that some websites or even simply “for the update Update “- Of course, those four are reproduced in order to update the site is not just for SEO – in the logic of this approach is workable, but need to do?

Have done before a material point, the new station, is mainly used to download daily updates for at least 10, GOOGLE is updated every day and 2 hours can be a user searches for that day to see a lot of points, so updated on a daily basis, search engines have a habit to know you one day, so once a day, why the major stations to update soon, content rich, search engines are not at every moment in the update, compared to the individual stations , updated daily or several articles can.

Update on SEO is very important, and now the search engine on the collection of articles can be detected, even if the optimization of even the best, not the article update, only the collection, or will not work. Province of a few minutes, the station update their look, not better.

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As you probably know Microsoft launched its newest search engine a couple of weeks ago, called Bing. Some blogs and newspapers reported that the search engine quickly gained market share, and that on some days it was ranking in the second position, above Yahoo!.

If nothing else I also think that we should give Microsoft the benefit of the doubt and try Bing out. Competition is healthy in any market, and Google is not far from having a monopoly in search (thanks to the quality of its service, it is true, but still).

One good move from Microsoft was to opt for a clean homepage. I can’t stand Yahoo! exactly because in order to search there I need to go across all the clutter that they put on the front page.

The problem are the search results. They might need some time to tweak the algorithm, but so far it has not impressed me at all. Here are some examples that I gathered in five minutes before writing this post:

1. Searched for “blog tips”

Daily Blog Tips is number one on Google and Yahoo! for that term, but on Bing it was no where to be found. Problogger should be there too, but I couldn’t find it either.

2. Searched for “john chow”

The original John Chow was not there, and instead the first result pointed to a squatter domain (www.john-chow.com) that just has some ads….

3. Searched for “stuntdubl”

I wanted to give Bing a nudge, so I searched for the exact name of Todd Malicoat’s blog (he is a top SEO guy, and the blog is pretty famous too). Still Bing displayed Todd’s blog only in the fifth position.

For now, therefore, I am sticking with good old Google.

What about you, have you tried Bing? What kind of results did you get?

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What is cross-linked

Would like to know what is cross-linked, then, we must first know what is link exchange.

The exchange of links and cross-link is often referred to head the words, in the QQ group which is often of such words, such as shouting.

Cross chain link generally refers to the time A link stations and station B, from Point A to Point B link from station B to access A Station, A and B link each other before.

Others cross-link is connected with A Station B Station you, you use B Station C Station he. . Is a for-a, is exchanged between the three stations relations.

What is the Links

Links between the website and the site of a connection, it is the web site one by one with related links. Visitors can easily find a web site from another site.

The role of Links

Links does not lie in the benefits of the site can give you the amount of direct traffic, and the search engine is that it will record more of your web pages. Home authoritative survey shows that 80% of the site, they visit 70% -90% are from search engines, So let the search engine included more web pages, website traffic is to raise the most effective way.

Link popularity is to do with the site the number of linked sites is the search engine rankings to be considered a very important factor. In other words, the number of sites the more the higher the level of its.

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It looks like we had another PageRank update yesterday. I noticed a couple of small fluctuations within my sites, and some readers also told me that their PageRank moved.

I am not writing about all PageRank updates anymore because there is nothing new with them, right? I made an exception this time because apparently Google is increasing the frequency of the updates.

If I remember well some six weeks ago we also had a PageRank update. I didn’t notice it personally, but I saw a lot of people talking about it over the online forums and blog comments.

Did you notice the update six weeks ago? What about yesterday’s one?

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There is no denying the power of a sound guest post execution. Benefits can include a flood of traffic to your site, increased reputation, high ranked links pointing back to your site, and improved relations with the site you are guest posting on. With so much on the line, it makes sense to do a little bit of work before creating and submitting your guest post.

1. Prepare Your Site/Landing Page

Obviously the number one reason behind guest posting is to ultimately get traffic to your site. Be it your blog, landing page, or whatever you are linking back to, it should be optimized to capture your new audience. What is the point of sending new visitors to your site, if there is nothing of value there? If they do not return or opt-in to your product, then your guest post was a complete waste.

If you are linking back to a blog, then make sure to have a couple of your best articles already displayed and a couple more ready to be posted in the next couple of days or whatever your normal posting scheme is. If you are linking back to a sales page, then make sure it is live with a visible call to action in place. Consider creating a special or sale if you are promoting a paid product or service.

2. Choose A Target Site And Research It

Commonly, people will create an article and then find a site to post it on; however, that does not always work out as well. Your particular article may not be best optimized for that particular site, or it just may not be related to topics the site covers. Instead I recommend that you research the site you plan to guest post on before and see what type of articles created the most interaction and/or is most popular.

3. Create The Guest Post

Once you have done your research, you should get a good idea of what type of article will work and how to format it. Keep in mind that any guest post is still linked to the reputation of the site you are posting on. So, if the site manager does not think it adds value to his or her site, then they will not post it.

I want to emphasize the “add value” part. For a truly effective guest post, your article should not promote any of your products or sites. If you are just trying to relate an idea to your product, then most readers will probably ignore the post in general. Just make sure your article adds some type of value, and the rewards will be greater.

Especially if you are posting on a site with a high page rank, make your article search engine friendly. Find keywords and go after them. Most people usually think about guest posting as getting instant traffic from the regular readers, but what about the search traffic? You are given a great platform, so you might as well use it.

4. Review Your Guest Post

The grammar and spelling part is obvious, but make sure the fundamentals of your post are intact. Are you adding value? Are the pages you are linking to optimized for new visitors? Does your article best represent your brand, and does it have the best intentions for both you and the site you are posting on?

5. Submit Your Guest Post

The key is to contact the site after your article is ready to be published. For one, it will expedite the whole process, but it will also be less work for the site manager. Why contact them saying you have an idea, when you could already have an article in place?

Your email should be personal and give a brief summary of your article, why you think it would be beneficial, and if there are any changes they think should be made. There is no need for a huge article summary because they can just read your attached post.

If your article gets denied, then there is not much you can do. Ask the site manager why they do not like it, and if you guys still cannot come to a solution, then find another site and tweak your post to fit it. Ultimately, the final decision is up to the site, and if they say no, they say no. Although you guys may not be direct competition, sometimes things just do not work out. How many times do you see Radio Shack selling their products in Best Buy?

6. Promote And Moderate Your Guest Post

If you are fortunate enough to get your site published, the work is not over yet. All your efforts should go into promoting that article and taking part in any comments that may be posted.

Post the article on social networks and link back to it from your site and any other site you can. Every link benefits the search rank of that article. The more traffic you get to that site the better. It will also help your chances with the site owner if you ever want to post again.

Remember, guest posting is an extension of your brand and also the site your are posting on. For a highly effective guest post, remember to do your due diligence.

Are they any other steps that can boost the effectiveness of your guest post?

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There is a big buzz in the blogosphere about a regulation that the FTC (Federal Trade Commission) is planning to approve late this summer. If that goes through, they will basically start going after bloggers “for any false claims or failure to disclose any conflict of interest.”

In other words, if you write a testimonial for a product you have never used, you might get busted. This part is the one that makes sense. The controversial one is the “failure to disclose any conflict of interest” one. This could involve bloggers who earned a freebie from a company and ended up writing about it (without disclosing the freebie), for example. Furthermore, it could also mean that you can’t use any affiliate links inside your blog or website without disclosing that you stand to earn money if someone clicks on them.

I believe that trying to enforce strict guidelines and clean the web from spammers and scammers is a good thing. However, I am not sure if this proposed approach is the right one. It kind reminds me of the RIIA, and how they were trying to stop illegal music downloads by suing the heck out of a women who had shared a couple of songs via P2P….

Aaron Wall wrote a really good post about this topic, titled FTC Going After Bloggers = Epic Fail. Here is a quote from it:

What is absurd (to me at least) is how inefficient this process is. What needs to happen is better enforcement on ad networks, search engines, and merchants. Follow the money downstream rather than hunting for nickels upstream.

The people who are making fake sites are doing so because they are paid to. And amoral ad networks that syndicate ads based on *maximizing yield efficiency* (like Google AdWords) are designed to syndicate fraud because it is easy for advertisers to pay a lot for ads when their profit margins are nearly 100% because they scam people.

I completely agree with him. Going after individual bloggers will not solve the problem. It will just make the money shift hands, but the system will remain intact. Either way it is important to keep an eye on the development of this issue, because it might affect all of us.

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