If you are not aware of it, some time ago the ICANN (Internet Corporation for Assigned Names and Numbers) approved a regulation that will enable companies from around the world to register their own top level domain extensions. Microsoft, for example, could register .microsoft or even .software. There is will be a costly fee involved with the process, but if you think that domains like .sex and .poker are also a possibility, you can imagine the buzz that the whole deal will generate.

Anyway last week Lyndon Antcliff asked my feedback on the liberalization, because he was compiling a post with opinions from around the industry. Here is what I told him:

I believe that the liberalization of domain extensions was a bad move by ICAAN. It will add a great deal of confusion on the web, as the end user won’t know what extension means what. If I am not wrong companies interested in having their own extension will need to pay over $100,000 in fees, and this could have been the motivation for the whole thing.

After a while, though, I believe people will head back to the established extensions. Inside the mess of .nyc, .porn, .microsoft and .toys, people will just type .com or .org, because they know those will work. Interestingly enough, the liberalization of top level extensions could strengthen the .com majesty.

And this point raises the following question: would a company be better off spending $100,000 to buy its own extension or spending the same $100,000 to buy a premium one-word domain with a .com extension?

I would take the latter any day.

On the original article there are 19 more people sharing their opinions on the matter, so check it out. Feel free to drop a comment below with your take, too.

Core Tip: Some of the most successful link building techniques such as: article marketing, blog links, forum posting and paid advertising.  Link quality is critical as far as possible in relevant and high-flow from the web site link.

Article marketing is one of the most effective way to build backlinks to your website.  For example, we have a number of high-quality articles submitted to article directory or a number of professional information platform.  Dissemination of their articles to more people, using the characteristics of the Internet to allow more people to disseminate their own articles.  But do not forget that, in the article with links to their own copyright.  This is the best way to get links.  Through this method, you can raise a very good search engine results page keyword ranking.

Blog link strategy, forum posting and paid ads related sites can also provide an excellent way to link to your site.  You can also write a blog article, as well as their own blog comments and articles written in other people’s blog links to your site.  General Forum will not let you direct link to your site posted in itself, but you can use the signature of a link to your site based on your posts, can be equally effective to return the embedded link.  Placing ads pay high-traffic, relevant and authoritative web site can also provide a way to link back to your site, it is possible to increase the number of users and your SERP position.

Is an indirect link bait link building strategy, you do not directly linked to, but encourage others to link back to your site, or, more specifically, a specific article or page on the site.  Link bait is writing interesting, informative, humorous or controversial articles, other countries may link to their website or blog.  Ask ourselves what kind of information can be provided in favor of others, to induce them to link back to information.  Disputes and differences, and very popular, running an online contest is another link bait technology, so how to write a free report, free of charge online software program, or do something new is interesting to note that the Internet, or help and fight for attention.  Writing or editing articles, such as online encyclopedia Wikipedia can be an effective link bait technique.

Link building and link bait is effective search engine optimization strategy and link building techniques.  If you link to one of the strategies, return to their site from relevant, you will gradually improve your SERP ranking and increase your site visitors, so the profitability of your site.  You can not effectively optimize your site and neglect the importance of the reverse link.  This is increasingly difficult to manipulate Google and other search engines using artificial strategies, it is important to create a natural link to obtain a lasting interest, the search engine results ranking.  Link bait link building and it would be useful to help SEO strategy.  If you use these wisely, they can greatly increase your site’s search engine positioning, thereby allowing easy site to success.

If you have used Facebook in the past, you probably have noticed that profile pages have really weird URLs, something like http://www.facebook.com/profile.php?id=767842914. The problem with those URLs is that they are impossible to remember, can’t be shared easily and are not descriptive.

To fix the issue, Facebook will start letting its users pick “vanity URLs,” which will contain the name of the user. If your user is called John Doe, for instance, you should be able to pick facebook.com/johnd or facebook.com/john.doe or some other combination of name and surname.

Well, you should be able to pick those URLs if you act fast. Facebook is opening the new URLs at midnight of this Friday (eastern time), and they already stated officially that it will work on a first come first served basis.

Unless you have a very unique name, therefore, it should be worth to go there at 12:01 and secure your vanity URL.

Did you ever want to be able to track the clicks on the links that you use inside posts and pages? If so, you should check the WP-Click-Track plugin. It comes with two different features:

1. The first one will scan all your posts and pages looking for links, and it will add a tracking code to each of them so that you will be able to track the clicks.

2. The second function can be used if you want to create an individual trackable link, for instance to use with sponsors or affiliates.

I was concerned that the plugin could change the structure of the links and mess up with the SEO, but Eric Lamb, the author told me that it only uses an “onclick” Ajax element to track the clicks.

Once you have the plugin running, you will be able to see a wide range of reports, including the top referrers, the number of clicks on each link, the most clicked links by day and hour and so on. It is worth a look.

Core Tip: repetitive content filtering search engine to search for users in order to provide a better search experience, if we search a keyword, the search results in a large number of different sites of the same content, I think this is not the search engine would be welcome.

Engaged in search engine optimization of the staff are very clear and original content for the significance of search engine optimization, especially in the second half of 2008, Baidu for duplicate content pages more stringent filtering, and search engines filter the content is repetitive in order to search provide users with a better search experience, if we search a keyword, the search results in a large number of different sites of the same content, I think this is the search engine will not be welcome. Search engine duplicate content on the originality of the content filtering and identification, mainly through the Hyperlink fingerprint analysis and information technology, to determine whether an article belongs to original, original content for the search and whether the user has what kind of significance?

Original content for the search engines mean?
More trust in search engines and like to include a large number of original content sites, because they hope that through these sites to get more content, rather than repeat the contents of a large number of early, many people use the procedure to collect the content of other sites, to enrich its own Web site content to advertising through the flow area of the goal, so there is duplication of content on the Baidu increasingly stringent review, if a large number of duplicate content sites, may result in the search refused to record the contents of this web site or search engine did not position that to go unpunished, since the content for these users is meaningless, but a large number of original content for the site, search engines will give a higher weight, and record the contents of these pages for better rankings. Therefore, a lot of regulators trying to reprint the content of other web sites, and then proceed to the second editor, is the so-called pseudo-original, which seems to have some effect, two years ago, in this way is very effective, but now we may not be Nevertheless, search engine technology teams are constantly study how to better filtering of duplicate content, to provide users with a better search experience, to some extent, the search engine’s duplicate content filter technology is more mature, and of course, later will be even better. Therefore, high-quality original content for SEO is very important.

Original meaning of the content for visitors?
We are always considering how to improve the website’s ranking, consider how to cater to search engines like, if one day we do not rely on search engines get traffic, your site will be some people like it? Our Web site content provided by search engine not only to meet the like, and the more content we offer visitors whether you really need them, it really meets their needs. If we provided the content is only to deceive the search engines, there is no way to meet the needs of users, we have lost the meaning of building site eventually flow needs conversion, so if it is simply the volume and position, will be meaningless. Therefore, content quality is not just original enough, more users really need high-quality content.
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SEO project implementation – can not make bricks without straw
SEO project implementation with the entire team, every detail is important, high quality SEO content is in the process of project implementation an important part of the actual process of implementation of SEO projects, many teams have taken his words to the editor in accordance with save to write the content, but for a small team, this is unrealistic, and then the staff in terms of search engine optimization, high-quality content is very important, so we in the SEO process of project implementation, it is necessary to consider how to make more valuable premium content, the following is my personal project implementation on the SEO process, a major factor in the proportion of plans:
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Excellent search engine marketers is to focus on the needs of the market by means of Internet marketing SEO, and not only for the traffic and ranking, if it is only for the traffic and ranking, I am SEO strategy that can be resolved through the search engine filters repeatability content, and then it is unfriendly to visitors, so our ultimate goal is through the web site marketing and promotion, rather than simply the number of order flow.

This is a guest post by Glen Allsopp. If you want to guest post on this blog, check out the guidelines here.

I’ve been blogging for around 4 years now and despite all the changes we see in technology and software, the ‘rules’ to a successful blog tend to have remained the same. Yet, while the rules haven’t changed much, a lot of our traffic generation methods have. Gone are the days where 50 votes would guarantee a Digg homepage or you could place some technorati tags in your post and get thousands of visitors.

Each niche is getting more competitive by the day but it still doesn’t mean you can’t stand out from the crowd. One of my favourite new sites for creating relationships (hugely important) and getting website traffic has actually turned out to be Twitter. For the last few months, the micro-blogging has been in my top 5 referring sites, sending thousands of visitors monthly.

In this post I want to look at six common rules which can help with your blogging and also benefit the Twitter users of you out there who want to drive more traffic back to your site. Please note that I use the term ‘rules’ loosely, everyone has their own way of doing things and there will always be exceptions but you’ll probably find that these work well for you.

1. Provide Value

Let me ask you all a quick question: Why do you read Daily Blog Tips? I can safely assume you’re a blogger, but what is different to the hundreds of other blogging blogs out there? While answers to this may differ, the underlying factor is that the site provides value to you in one way or another and you don’t want to miss it. That is the single most important reason anyone subscribes to a blog.

They get value, whether that value is in the form of humour or in the form of how to make money, that’s what people want. Instead of getting into blogging to think of how you can benefit (mindshare, income etc) look at how you can benefit your readers. How can you make someone laugh, how can you make someone more money or in the case of this site: how can you help somebody become a better blogger?

If you offer constant value to your readers, you’ll give them an important reason to stick around.

Twitter Tip: Instead of just linking to your website all the time, why not help people out. Ask people who you can help them or even just inspire people with some motivational quotes.

2. Don’t Flood Readers with Posts

I’ve ran a number of blogs, from ones that focus on internet marketing, one that covers self improvement and for a while I even ran a celebrity blog (which I quickly sold). What I’ve learned from this is that certain types of blogs have a different level of posting frequency. If I only wrote once per week on a celebrity gossip blog then readers of the site are going to miss out on all the news.

However, if I run a site about personal development and write a 3,000 word post everyday, that’s going to be far too much for people to digest, and I’ll probably end up repeating much of what I’ve already said. Unless you run a news blog that needs to be updated multiple times per day, try to find a nice posting schedule that you can keep to. I tend to post around 3-4 times per week on my main sites.

Twitter Tip: Overactive users tend to get unfollowed. This has been minimised by tools like Tweetdeck, but if you are tweeting 10 x per minute (some people really do this) then you are going to clog up the twitter ’stream’ and people will stop wanting your updates.

3. Take Part in the Conversation

This point is relatively obvious so I’ll get straight to the point. Blogging is not just about you and it’s actually not even just about your readers. It also includes the conversation that goes on between your blog and others in the same industry. Read the blogs of others and leave comments to let them know what you think of their sites.

Link out to others and you’ll find that people will start linking out to you; you can even go as far as connecting with other blog authors on Facebook, Twitter or LinkedIn and stay connected that way. Do not think that your industry is confined to your blog; there’s a whole world out there.

Twitter Tip: Get to know the people that follow you and follow the leaders in your industry. I’ve made many friends this way that has led to Re-Tweets and even backlinks from their websites.

4. Make Your Blog unique

There are a lot of things you can do to make your blog stand out:

• Have a unique design
• Write long, detailed posts in a niche that writers short informative ones (or vica verca)
• Implement an idea nobody else uses like the bloggers face-off or a list of top blogs
• Bring in authority figures for interviews
• Offer content in different formats such as audio and video
• Give away a free eBook for more in-depth topics like this one I did on how to make friends

Despite new blogs being created every single day, it doesn’t mean you can’t stand out from the crowd. Make sure you offer pure value consistently with a splashing of the above and you can’t go far wrong.

Twitter Tip: Make your profile stand out by adding an image and a creatively designed profile. It looks far better than a generic offering and shows you really care about getting involved.

5. Make it Easy for Readers to Connect

Quickly think of some of your favourite blogs that you read regularly. DailyBlogTips? TechCruch? ProBlogger? Something that I find in common with people and their favourite blogs is that they know a lot about the author, and feel like they ‘know’ them a bit. For example I just know that the author of this site is Daniel and he lives in Brazil. I just know that the author of ProBlogger is Darren Rowse and he lives in Australia with his wife, V.

Do you make it easy for your readers to get to know you and connect? Some easy ways to do this include having an informative about page, using your name on posts and blog comments and even sharing your personal stories at times in your blog posts.

Twitter Tip: A good way to tell people about you on Twitter is to fill in your bio, but you can also include a link and use this as a specific ‘twitter landing page’ that quickly tells people about you and your website. This is usually far better than just sending them to your homepage.

6. Make Content Easy to Read

There is nothing worse in my opinion than content that is just split into huge chunks of text with no line breaks. Even a post like this which is well over 1,000 words, is easily scannable due to the ‘list’ format and the bold headings.

Some tips on making your content easy to read include:

• Spell-checking your posts before you publish them
• Use bullet points where necessary
• Create sub-headings for longer, in-depth posts
• If you are doing a list post, separate the points with bold headings for people who scan / skim
• Include paragraph breaks after every 3 or 4 sentences
• Read the post yourself to see that it all flows properly

Twitter Tip: Although nobody expects you to write perfectly with 140 characters. Try to make sense and don’t shorten every single word, use multiple tweets or direct messages where possible.