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Now You Can Use Dynamic Subject Lines for Your Feedburner Emails

July 2nd, 2009 Informer No comments

This was probably the most requested feature in the history of Feedburner. Until yesterday, if people subscribed to your blog via the Feedburner email service, all the subject lines of your emails would be static, containing either the name of your blog or some other text that you would specify.

This is obviously annoying because subscribers can’t know what the email is about before they open it. On Daily Writing Tips we have close to 10,000 email subscribers, and at least once a week one of them would email us asking how come the subject lines only contained the name of the blog….

Well, good news (spotted by Problogger and Technotip). Feedburner was probably working on that feature already, and today they finally released it.

feedburner-email-subject-line1

Now you can use the code ${latestItemTitle} to make the subject line of your emails equal to the title of your latest post. Once logged in Feedburner, you can do this under “Publicize” > “Email Subscrptions” > “Email Branding.”

You will find the code there, with some examples of how you can use it. Cool stuff.

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Categories: Blogging Tags:

Careful Bloggers, the FTC Might Start Watching You

June 23rd, 2009 Informer No comments

There is a big buzz in the blogosphere about a regulation that the FTC (Federal Trade Commission) is planning to approve late this summer. If that goes through, they will basically start going after bloggers “for any false claims or failure to disclose any conflict of interest.”

In other words, if you write a testimonial for a product you have never used, you might get busted. This part is the one that makes sense. The controversial one is the “failure to disclose any conflict of interest” one. This could involve bloggers who earned a freebie from a company and ended up writing about it (without disclosing the freebie), for example. Furthermore, it could also mean that you can’t use any affiliate links inside your blog or website without disclosing that you stand to earn money if someone clicks on them.

I believe that trying to enforce strict guidelines and clean the web from spammers and scammers is a good thing. However, I am not sure if this proposed approach is the right one. It kind reminds me of the RIIA, and how they were trying to stop illegal music downloads by suing the heck out of a women who had shared a couple of songs via P2P….

Aaron Wall wrote a really good post about this topic, titled FTC Going After Bloggers = Epic Fail. Here is a quote from it:

What is absurd (to me at least) is how inefficient this process is. What needs to happen is better enforcement on ad networks, search engines, and merchants. Follow the money downstream rather than hunting for nickels upstream.

The people who are making fake sites are doing so because they are paid to. And amoral ad networks that syndicate ads based on *maximizing yield efficiency* (like Google AdWords) are designed to syndicate fraud because it is easy for advertisers to pay a lot for ads when their profit margins are nearly 100% because they scam people.

I completely agree with him. Going after individual bloggers will not solve the problem. It will just make the money shift hands, but the system will remain intact. Either way it is important to keep an eye on the development of this issue, because it might affect all of us.

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Categories: Blogging Tags:

A Number of Approaches for Bloggers on Link Building

June 7th, 2009 Informer No comments

The two main ingredients to rank highly in the search engines are that you must have good content and have lots of links pointing to you. For the vast majority of bloggers, writing outstanding content is not the problem. The problem is finding the best ways to build links to the blog, as well as building deeplinks to the blog posts themselves.

Thousands of self-proclaimed “link building experts” will try to sell you costly ebooks showing you the greatest places to build your links. The main reason this article was written is to show you that there is no reason to buy your way to a great link building campaign when you can do it all totally free. As a prologue, you should know that the most common free link building strategies such as link exchanges or linkfarms can be dangerous to your sites search engine rankings. For more details go to www.your-own-blog.com. As a good way to judge whether or not a link building technique will be dangerous to your site or not is to imagine if that link would be placed there if the search engines didn’t exist. If you were not adding your link to a site for the sole purpose that Google would find it, would you still add it?

With the prelude out of the way, lets move on. Building links to your blog is a lot different than building links to a static site. According to most people who own blogs, it is hundred of times easier. On your blog, you can build tons of links to hundreds of different pages, which you cannot do on a static site. Blogs are also updated on a daily basis, meaning the search engines crawl through them for hours and rank them higher with very little extra work. Your link building campaigns will be far more reaching than if you were on a static site. Every single post you make on your blog has a chance to gain tons of social media links which will result in higher search engine placement and more traffic. The more traffic, the more money you make!

After spending many hours searching the internet for places to build links for blogs, the best place you should focus your blog’s link building campaigns are on social media sites. These sites generally have a huge amount of visitors and the content that is promoted ranks heavily on the search engines. You are allowed to submit every blog post you write to every single social media site, thus building many links for every single blog post you write. This will allow you to have many deeplinks which will raise the authority of your blogs main domain. For more information login to www.blog-and-png.com. In the end, you will be able to rank higher for your blog posts without doing any extra marketing. Stop paying for bad quality ebooks when with a few minutes every day you can submit your blog posts to social media websites for free and receive far more benefit. If the social media sites like your blog posts, it may even make their front page resulting in thousands more visitors and hundreds more links. The result of this can easily snowball into reaching wide new audiences and rank for longtail keywords that you never thought possible. Give it a try because after all, you have nothing to lose.

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Categories: Link Building Tags:

How an Online Advertising Agency Helps an Advertiser?

June 4th, 2009 Informer Comments off

Effective advertising that is tailored to reach target audience is necessary for the growth of business. The brand attains response and position, which can combat the growing competition. The competition arises due to the similar products and services floating in the market. The quality may or may not be the same but it surely affects the brand positioning. For achieving a prevailing position in the market, services of an online advertising agency has to be utilized.

The online advertising agency is like a channel partner for advertisement and promotions. The advertisers can have the advantage of reaching relevant target audience within a lesser ad spend. This is possible with the interactive ad solutions provided by an online advertisement agency. When it comes to the benefits, extensive coverage and relevant responses are few of them. Now, targeting the right audience is somewhat an interesting aspect. The solutions like Capping and Geo-Targeting are used by agencies. It helps in tracking the right market and group of users.

An online advertising agency also makes efforts to place the ads smartly. The planning related to size of the banner ad and its placement is necessary to attain good user response. The agencies obtain the traffic status of the publishers and theme of their website. In addition to it, the publisher website is checked for the quality and quantity of content. The keywords used by the publisher websites are also a matter of concern to the agencies. The more relevant the keywords will be, more relevant will be the traffic. It will help in coming across relevant clicks and impressions.

The clicks made by users are paid by the advertiser to the publisher, according top the laid conditions. Getting relevant traffic as audience ensures good return on ad spend (ROAS). This enables the advertisers to get canalized traffic and business leads. Most advertisers acquire leads and then approach the prospective customer directly. The interactive advertising provided by online advertisement agency increases brand awareness.

The online advertising agency associated with extensive banner network is useful for business organizations. Such an agency ensures a better positioning of brands. In this way, costs incurred by advertisers remain low. The advertisers enjoy good revenue against this expenditure.

Meenakshi Wali is the co founder of Rupiz Media Ad Network, a leading online media buying agency. She is heading a team of experts, which is into Online Advertising Agency, internet banner advertising, online web site advertising, web banners.

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Categories: Marketing Tags:

Google Wave – Next Generation Communication

June 3rd, 2009 Informer No comments

Your ears will start listening the world yelling “Google Wave” and by the end of this year this will be loud and clear. I will call Google Wave a next generation Communication Platform.

Google was always first to introduce cool and great tools to Internet surfers. Gmail is the best example of it. I trust that Gmail is one of the most trusted and reliable email service in the world. Apart from this, Google have created tons of applications for all of us and that’s free of cost.

wavelogo

Just Look at some Google Tools and Applications

· Google Docs

· Google Mail (Gmail)

· Google World

· Orkut

· Google Alerts

· Blog Search

· Google Adword

· Google Adsense

· And more and more and more….

And I know that you know more services may be more then me.

With all the powerful and extra ordinary existing tools and applications created, Google is going to add a new Family Member to their Tools & Application List and that is Google Wave. Yes Google Wave is new web application that is developed by the same team who created the most used maps application in the world “Google Maps”

This time this team gets assigned to create such a magical application that will change the meaning of communication on the Internet. There are a lot of IM tools on the web including Gtalk from google then why Google needs to add Google Wave?

Google Wave is different. You even would not get to know that you are on a browser. Yes Google wave will run on a browser any browser like IE, Firefox or Chrome.

While I am finishing this post Google Wave is still in Development & it’s yet not ready for General Users.

The technique you commune via Google Wave will be lightening fast and will be real time. You will feel that you are using something like a future tech gadget lolz J. Well you will get to know why I said future tech gadget by the end of this year when Google Wave will be available for General Users. Google wave is independent from any frameworks and can be run on any browser as I said earlier in this post. You don’t have to install any thing to make run the Google Wave.

Well I know my text would not let you see what I am all talking about so I added the developer’s preview video at the end of this post. See that video and check the demo of Google Wave extra ordinary features and functions that will take you in the next stage of communication.

There are lot of fresh features that are added in Google Wave which were not available yet in any other application as far my knowledge. Let me give you some tips on that.

1. Advance Spell Checker

2. Conversation Tree structure

3. Conversation History

4. Collaborative Document Editing

5. Drag & Drop Uploader

6. API Development

You can embed the Google Wave in to any site or blog so that you can interact with your site audience from one platform. You can add more workflows like MySpace, My favorite Twitter or Facebook etc… using the API service in Google Wave.

If you are a developer and want to get into Google Wave before its launched then go to Google Wave API developer Account Page and get a developer sandbox account.

And yes the most of all Google will be open sourced and even you can develop a site like Google Wave and even can compete against Google if you have guts lolz J. And as far I know Google have allowed competition for the fist time in their field. In Short google went this to be a open source as the email protocol

Here is the video that I recommend you to must watch. It’s a bit long video of about 1 hr 20 min but it’s worth watching. If you really want to know how Google Wave works then do see this video. After watching this video you will be in love with the Big Google Wave.

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Categories: Google Wave Tags: ,

Promote Your Website With Link Building

June 3rd, 2009 Informer No comments

One of the important tools of web promotion is link popularity. Link popularity refers to the popularity of your website which otherwise depends on the number of websites joining your website. To improve or to provide your website with top search engine ranking, search engine optimization is required. Link buildings play a very important role in search engine algorithm or in other words search engine ranking formulae. Link building may be defined as a process of getting links to your site from different other sites.  Link building not just improves your sites search engine ranking, but it also enhances the traffic volume to your site as well as site popularity.

Different Types of Link Building

•    RECIPROCAL LINKS: Are the sites which link to your site & in return your site links back to that site. In other words there is exchange of links. Although these links are not as effective as the back links but still they are important because they are permanent as well as cost effective.

•    INBOUND OR BACKLINKS: Are those which are one way i.e. links from other sites link to your site but in return your site does not link back. These links are any time more valuable & effective than the reciprocal links.

•    THREE WAYS LINK BUILDING: Is a tedious and a time consuming process with three domain names which would get one way link with each other.

Link Building Strategies / Techniques

•    Link building directories: By submitting in free link directories which have high page rank & high quality you could start the process of link building.

•    Outsourcing: Outsourcing your link with trustworthy services & individuals might be an expensive process but this would provide you with quality links instead of receiving low quality links at low price, which might otherwise harm your website.

•    Article writing: It is one of the most effective methods of link building. A relevant and an informative article is what visitors actually look for .This increases your sites popularity. The content rich in keywords have high keyword density, another factor required for link building.

•    Link building is a very crucial part of search engine optimization. It is not an easy task & requires a c-class IP address and an appropriate anchor text for submission to high quality directories. Apart from the quantity, quality factor needs to be kept in mind. It is an art and requires the assistance of a professional SEO.

BrainPulse is one of the leading Professional SEO Company from India, serving clients from World over effectively. Know more about link baiting and link building Services. Link building India to avail link baiting services.

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Establish of Sitemap

June 3rd, 2009 Informer No comments

Aims to establish a Web site to increase visibility and user traffic.  Search engine optimization to increase website traffic methods.  Another method is to use the Site Map, which allows you to specify a search engine which pages included or index.  Site Map of the concept was first developed by Google, Yahoo and MSN also recently agreed to the application of this standard.  This week our Help Sitemap standards.

The need to establish standards

The use of search engine spiders crawl the Internet, positioning them Indexed web pages to the database.  This process needs a lot of resources, and sometimes, you want to index the page is ignored, without being included with the page.  Search for changes in the network with the new web page, record them and the corresponding Google Googlebot spider classification is a typical example.

Site map for the site which clearly should be the index page, as well as the site has been added which provides a new method.  Basically, its search engine and Web site to provide a communication channel.  In theory, it is the search engine spiders by reducing the processing resources to alleviate the burden of the object, but can not replace the current site map crawling process.

About Site Map

Site Map is an XML document which contains a web site URL and the associated attribute table, the index should be a detailed description of what a particular site.  Site Map must be UTF-8 encoding.  The following is a site map XML file needed elements:

  • <Urlset> – site map file to the start and end tags, start tags must include the namespace (xmlns) attribute.
  • <Url> – the document that contains every page of this element.
  • <Loc> – a document specified in the actual address of the page.  It is a subset of elements <url> elements.

Document the following optional elements:

  • <Lastmod> – <url> elements of a subset of elements.  It was last updated the page specified time.
  • <Changefreq> – <url> elements of a subset of elements.  It has been designated by the frequency of page updates (regular, hourly, daily, weekly, monthly, and has never been updated annually).
  • <Priority> – <url> elements of a subset of elements.  Its designated website pages in relation to the importance of other pages, valid values for the 0.0-1.0, the default value of 0.5.

Samples of the following Web site explains how to map a sample page in the application of these elements.  It assumes that the Web site as a designated home page, as well as its update frequency, last update time and the priority sites.

<? xml version = “1.0″ encoding = “UTF-8″?>

<urlsetxmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″>

<url>

<loc> http://www.test.com/ </ loc>

<lastmod> 2006-11-20 </ lastmod>

<changefreq> daily </ changefreq>

<priority> 0.3 </ priority>

</ url>

</ urlset>

Sitemap file from your own decision, but it determines the location of the document may contain the URL set.  For example, if the above sample file is located in Site Map http://www.test.com/sitemap.xml, then the site map file may contain any http://www.test.com/ at the beginning of the URL.  Therefore, we propose that the site map file stored in the root site.  Site Map file size should not exceed 10MB.  If a file beyond this limit, we need to use gzip to compress.

The establishment of a Site Map

Since the site map in XML-based, you can easily use any text editor to create and edit them, but also specialized tools can be applied.  The following list provides some of the current tools:

  • Map node: one to generate and verify XML documents site map tool
  • Gsitemap: an application. NET Framework to establish the site map generation tool.
  • GSiteCrawler: a site map file to generate the Windows tool.
  • phpSitemapNG: PHP with the preparation of a free site map generator.
  • Google Sitemap Generator: A site map can be used to generate the Python script file.

Circular search engine

The establishment of a site map file, it should be submitted to a search engine.  Each search has its own interface to submit the site map.  Google’s Webmaster Tools to concentrate contains a site map submitted to the page.  Before the use of an account you must be registered.  Yahoo also has a free site map to submit the page, but the same must be registered before an account.  Will follow the example of other search engines Google, Yahoo and MSN, to provide similar functions.

Other tools

Indexed pages search engine to crawl the process of slow and needs a lot of resources.  Site map for the site specified what should be included which provides a way to search.  They set up the same as a simple XML text files, but there are many tools can help you create a site map file.  Now, they only deal with the current process to add.

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Establish of Sitemap

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Categories: General Search Engine Optimize Tags: