Tips 4 Web

This is a guest post by Ann Smarty. If you want to guest post on this blog, check out the guidelines here.

Guest posting is one of the most effective ways to promote your blog, meet new audience and build valuable contacts. Therefore most A-list bloggers guest post and that’s why if you are a blogger, you should too.

This post will help you to start: it lists some useful, yet lesser-known Google search tips that will let you find valuable guest posting opportunities in your niche.

1. Make sure you use ALL synonyms

Various bloggers use different words to invite guest authors. Some directly ask to “submit a (guest) post”, others offer to become their author or write for them. Even the most straightforward invitation can be expressed in different words: you can be asked to submit, suggest or send a post for example. Here’s more or less complete list of phrases bloggers use to invite people to guest post:

• “Submit a guest post” / “Submit post” / “Submit blog post”
• “Add blog post”
• “Submit an article”
• “Suggest a guest post”
• “Send a guest post”
• “Write for us”;
• “Become an author”;
• “Guest bloggers wanted”
• “Contribute to our site”;
• “Become a contributor”;
• “Become guest writer”
• “(Write for our) guest column”.

Now, you may have noticed that all the phases are used in the quotation marks – this is to force Google to search for the exact match because otherwise you will get too general results randomly mentioning “post”, “contribute” and “guest”.

If you add some words that describe the topic of your blog, you will end up getting tightly relevant results:

2. Take advantage of wildcard (*) operator

In the previous step I have mentioned using quotation marks for better search results targeting. But some guest invitations can be slightly different. For example, a blogger may write “Become our contributor” instead of “Become contributor” or “Send us your post” instead of “Send your post” but these blogs will be filtered out because we were using quotation marks and thus instructed Google to search for exact match.

So how can we include all those slightly different results without sacrificing on relevancy?

This can be done with help of Google’s Wildcard operator (*) which in search results get substituted by one or more words. So if we, for example, search for “submit * guest post” search results will include:

• “submit a guest post”
• “submit your own guest post”
• “submit your guest post”
• “submit one guest post”, etc

3. Use OR and ~ operators to better describe your niche

More often than not it is hard to describe your blog topic with one (or two) words. For example, your blog may be about money, saving, frugality, shopping, etc. The more words you use, the lesser results you will get, because Google will do its best to show you only those pages that have all of those words listed.

To get broader but relevant results, we should instruct Google to search for any of the words – for that we can use OR operator between the words: “money OR saving OR frugality OR shopping” because, essentially we are interested in guest blogging on sites covering any of these topics.

To go even further in this direction, we can use ~ operator before a word that may have many synonyms and related words and thus instruct Google to look for all those synonyms. For example, “~money” search will include words like “currency”, “finance”, “financial”, etc.

So what do we have in the end after we combine all the tips? Here we go:

Ann Smarty is a search geek, social media enthusiast and experienced online shopper. Ann has recently started My Blog Guest – a community of guest bloggers which aims at connecting guest bloggers to blog owners who seek high-quality content and fresh perspectives. Join the community now and promote your blog by guest posting!

Source
3 Smart Google Search Tips to Hunt for Guest Post Opportunities

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

What is Google Page Rank and how does it affect me you ask. Google Page Rank is a website score that represents how important a websites relevance is in the category of business they represent. Google gets this score from measuring the amount of quality links pointing to your site from other websites with the same relevance.
If you have a link to your website from another website with a Google Page Rank of 5 and is relevant to the subject matter your company represents, then Google sees that as a quality link. If you can get your link on a homepage of a high ranking website that is relevant to yours, then you will get a higher score than putting it on a sub page of the site which will usually get a lower Page Rank.
Google usually makes a major Page Rank update every three to four months. Its servers around the globe have to compare there information and the Page Rank is not complete until all of Googles servers have been updated with the new Page Rank scores.
The Page Rank is measured from 1 to ten one being the lowest score and ten being the highest you can have. New sites and sites that have not had any search engine optimization applied to them will have a score of 0. If you use Mozilla Firefox for browsing you can install a new add called SEO Quake. This tool will allow you to see how many links you have in Google and Yahoo.
It will show you the sites page rank and when the site was registered. You can do a search in Google for new music for example. The free results will show up with all the link info and page rank score below the text listing. You can compare all the sites for yourself and can make a partial determination that the Google Page Rank is still a large factor is determining your placement for targeted keywords in the free listings.
I currently manage the SEO campaigns for 27 successful websites and have noticed my Google placement on all staying consistent in their positions as Yahoo and MSN positions continue to rise. Google has made several updates on my back link quality and count on each site but I see little movement in the sites placement since April when the last PR update was performed. The page rank is more than just a number and if it is that irrelevant than Google has not made many other major updates on its server since April either.
Just remember, optimize your site for your customers first and for the search engines second. You can get plenty of traffic using the wrong keywords but visitors will see your site is not what they were looking for when they get there. A few quality back links are more relevant than a bunch of non relevant back links. Use common sense and consider what your customers are looking for and what they expect to see when they get to your website.