Tips 4 Web

Recently, a friend’s Blog in the process of doing 301 redirect some of the difficulties encountered.

Probably is that the original name of the Blog does not intend to do, and in the new domain name on the resumption of the stove, began to write again, but the flow of the old Blog do not want to lose, so did a 301 redirect to a new domain name, but content is different from the original content of the Blog does not migrate to a new Blog.

Has done a 301 redirect in more than two weeks after a new domain name is still not included, the old Blog of the record still exists.
I have read about the use of this site’s HTTP Status Checker, can verify the situation Jump up Jump 5 can check.
Blog from the old has been included in the url of the situation is like this:

The old url >>301 new url>> 302 new url >>404 error page

Blog This is because the old url with the new and different, and rewrite the rules of the new Blog will be possible to use 302 redirect to the actual site, but the page does not exist yet, so there will be a final error page 404.

I think the biggest problem is 302, followed by 404, which linked the two issues could be even greater. This should be included in Google is not the largest possible causes.

Then, to help this friend, then 301 redirect to amend the rules, all point to the new blog’s home page.
Then see if he is the sitemap, looked at, but also some errors in it, to tell him the way one-to-use plug-sitemap.
I recommend the Google XML Sitemaps plugin, great work in WordPress. The most important thing is the correct format.
This is basically, I do not need to wait for 12 weeks, Google will be included in this Ah Q log.

Continue the above topics, or to discuss the 301 redirect then.
1) to avoid the 301 redirect, the new page, or return the final page is a 404 error code.
2) 301 redirect, and a new page before the page, the content of the best, and if not done so, to the extent possible, relevant to the content.
3) 301 redirect, url redirection is used, rather than used to redirect traffic, this should be very careful, and this is the basic spirit of 301 redirect.
4) Web site from a migration to a new domain name, with 301 redirect.
5) to give up a website, but also to rewrite a web site, it is necessary to move traffic, it is best not to use 301 redirect.
My suggestion is that the original site, in addition to Home, all give 404 errors, explain the situation on the page, and give a link to allow the user clicks to reach the new site.
6) Do not use 302 redirects, which makes Google think that the original page url is also effective

ShareThis

Source
310 Redirect Must Know

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

Aims to establish a Web site to increase visibility and user traffic.  Search engine optimization to increase website traffic methods.  Another method is to use the Site Map, which allows you to specify a search engine which pages included or index.  Site Map of the concept was first developed by Google, Yahoo and MSN also recently agreed to the application of this standard.  This week our Help Sitemap standards.

The need to establish standards

The use of search engine spiders crawl the Internet, positioning them Indexed web pages to the database.  This process needs a lot of resources, and sometimes, you want to index the page is ignored, without being included with the page.  Search for changes in the network with the new web page, record them and the corresponding Google Googlebot spider classification is a typical example.

Site map for the site which clearly should be the index page, as well as the site has been added which provides a new method.  Basically, its search engine and Web site to provide a communication channel.  In theory, it is the search engine spiders by reducing the processing resources to alleviate the burden of the object, but can not replace the current site map crawling process.

About Site Map

Site Map is an XML document which contains a web site URL and the associated attribute table, the index should be a detailed description of what a particular site.  Site Map must be UTF-8 encoding.  The following is a site map XML file needed elements:

• <Urlset> – site map file to the start and end tags, start tags must include the namespace (xmlns) attribute.
• <Url> – the document that contains every page of this element.
• <Loc> – a document specified in the actual address of the page.  It is a subset of elements <url> elements.

Document the following optional elements:

• <Lastmod> – <url> elements of a subset of elements.  It was last updated the page specified time.
• <Changefreq> – <url> elements of a subset of elements.  It has been designated by the frequency of page updates (regular, hourly, daily, weekly, monthly, and has never been updated annually).
• <Priority> – <url> elements of a subset of elements.  Its designated website pages in relation to the importance of other pages, valid values for the 0.0-1.0, the default value of 0.5.

Samples of the following Web site explains how to map a sample page in the application of these elements.  It assumes that the Web site as a designated home page, as well as its update frequency, last update time and the priority sites.

<? xml version = “1.0″ encoding = “UTF-8″?>

<urlsetxmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″>

<url>

<loc> http://www.test.com/ </ loc>

<lastmod> 2006-11-20 </ lastmod>

<changefreq> daily </ changefreq>

<priority> 0.3 </ priority>

</ url>

</ urlset>

Sitemap file from your own decision, but it determines the location of the document may contain the URL set.  For example, if the above sample file is located in Site Map http://www.test.com/sitemap.xml, then the site map file may contain any http://www.test.com/ at the beginning of the URL.  Therefore, we propose that the site map file stored in the root site.  Site Map file size should not exceed 10MB.  If a file beyond this limit, we need to use gzip to compress.

The establishment of a Site Map

Since the site map in XML-based, you can easily use any text editor to create and edit them, but also specialized tools can be applied.  The following list provides some of the current tools:

• Map node: one to generate and verify XML documents site map tool
• Gsitemap: an application. NET Framework to establish the site map generation tool.
• GSiteCrawler: a site map file to generate the Windows tool.
• phpSitemapNG: PHP with the preparation of a free site map generator.
• Google Sitemap Generator: A site map can be used to generate the Python script file.

Circular search engine

The establishment of a site map file, it should be submitted to a search engine.  Each search has its own interface to submit the site map.  Google’s Webmaster Tools to concentrate contains a site map submitted to the page.  Before the use of an account you must be registered.  Yahoo also has a free site map to submit the page, but the same must be registered before an account.  Will follow the example of other search engines Google, Yahoo and MSN, to provide similar functions.

Other tools

Indexed pages search engine to crawl the process of slow and needs a lot of resources.  Site map for the site specified what should be included which provides a way to search.  They set up the same as a simple XML text files, but there are many tools can help you create a site map file.  Now, they only deal with the current process to add.

ShareThis

Source
Establish of Sitemap

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

Procedures through a search engine robot (also known as spider), automatically visit web pages on the Internet and obtain information page.

You can on your site to create a plain text file robots.txt, statements in this document in the site visit do not want to be part robot, so that the site of some or all of the content on the search engines do not have to be included, or designated search engine only the contents of the specified record.  robots.txt file should be placed on the root site.

When a search robot (some call search spiders) to visit a site, it will first check the site under the root directory of the existence of robots.txt, if it exists, the search robot will be in accordance with the contents of the document to determine the visit scope; If the file does not exist, then the search robots to crawl along the link.

robots.txt file:

“Robots.txt” file that contains one or more of the records through the blank lines to separate (by CR, CR / NL, or NL as at the end), each record format is as follows:

“<field>: <optionalspace> <value> <optionalspace>”.

In that paper, you can use # for comments, the specific methods and the use of UNIX in the same practice.  The document is usually recorded in one or more lines of User-agent year, followed by a number of Disallow lines, as follows:

User-agent:

The value of the search engine robot is used to describe the name of the “robots.txt” file, if the number of User-agent records that have more than one robot will be subject to the restrictions of the agreement, the document, at least There is a User-agent record.  If the value is set to *, the agreements are valid for any robot in the “robots.txt” file, “User-agent: *” This can only have a record.

Disallow:

The values do not wish to be used to describe a visit to the URL, the URL can be a complete path, it could be a part of, any Disallow the URL at the beginning will not be access to the robot.  For example, “Disallow: / help” on / help.html and / help / index.html search engines are not allowed to visit, and the “Disallow: / help /” allows robot to visit / help.html, and not be able to access / help / index . html.  Disallow any record is empty, that all parts of the site are allowed to be visited, in the “/ robots.txt” file, at least record a Disallow.  If the “/ robots.txt” is an empty file, then for all the search engine robot, the site is open.

For example the use of robots.txt file:

Example 1. A ban on all search engines to visit any part of the site to download the robots.txt file User-agent: * Disallow: /

Example 2. To allow the robot to visit all (or also can be used to build an empty file “/ robots.txt” file) User-agent: * Disallow:

Example 3. To prohibit access to a search engine User-agent: BadBotDisallow: /

Example 4. Permit to visit a search engine User-agent: baiduspiderDisallow: User-agent: * Disallow: /

Example 5. A simple example in this case, there are three directory of the Web site search engine to limit access so that search engines will not visit the three directories.  It should be noted that a directory for each statement should be kept separate, and not written in “Disallow: / cgi-bin / / tmp /”.  User-agent: * after a special meaning, representing “any robot”, so the document can not be “Disallow: / tmp / *” or “Disallow: *. gif” it was recorded there.  User-agent: * Disallow: / cgi-bin/Disallow: / tmp / Disallow: / ~ joe /

Robot special parameters:

1. Google

Allow Googlebot:

If you want to block in addition to all the roaming outside Googlebot to access your pages, you can use the following syntax:

User-agent: Disallow: /

User-agent: Googlebot

Disallow:

Googlebot follows the line of its own point, rather than point to the line of all robots.

“Allow” extension:

Googlebot identifiable as “Allow” extension of the robots.txt standard.  Other search engine bots may not be able to identify this extension, so please use your interesting to find other search engines.  ”Allow” the role of line with the principle of “Disallow” line, like.  You want to allow only listed in the directory or page you.

You can also use “Disallow” and the “Allow”.  For example, to intercept a subdirectory in the page other than all the pages, you can use the following entries:

User-Agent: Googlebot

Disallow: / folder1 /

Allow: / folder1/myfile.html

These entries will be in addition to intercept folder1 directory of all the pages outside myfile.html.

If you want to block Google’s Googlebot and allow the other robots (such as Googlebot-Mobile), can use the “Allow” rules to allow access to the robots.  For example:

User-agent: Googlebot

Disallow: /

User-agent: Googlebot-Mobile

Allow:

Use * to match its character sequence:

You can use an asterisk (*) to match the character sequence.  For example, to block all private visit at the beginning of the subdirectory, use the following entries:

User-Agent: Googlebot

Disallow: / private * /

To block all contain a question mark (?) Visit the web site, you can use the following entries:

User-agent: *

Disallow: / *?  *

Using the $ character matches the end of the URL

You can use the $ character the end of the URL specified with the matching characters.  For example, to block to. Asp at the end of the URL, you can use the following entries:

User-Agent: Googlebot

Disallow: / *. asp $

You can match this model used in conjunction with the Allow directive.  For example, if?  That a session ID, you can exclude all of the URL contains the ID to ensure that Googlebot will not crawl duplicate pages.  However, in order to?  At the end of the URL may be that you want to include the version of the page.  In this case, the robots.txt file can be set as follows:

User-agent: *

Allow: / *?  $

Disallow: / *?

Disallow: / *?  And his party will block contains?  Website (specifically, it will block all your domain name at the beginning, followed by any string, followed by a question mark (?), And then the string is arbitrary URL).

Allow: / *?  $ And his party will be allowed to contain any?  At the end of the web site (specifically, it would allow to include all your domain name at the beginning, followed by any string, followed by a question mark (?), There is no question mark after the character of the site).

Sitemap Site Map:

Site Map for the support of the new approach is the robots.txt file, including direct links sitemap file.

Like this:

Sitemap: http://www.eastsem.com/sitemap.xml

Expressed support for the current search engine company Google, Yahoo, Ask and MSN.

However, I would suggest or submit to Google Sitemap, which features a lot of links you can analyze the state of

Robots.txt benefits:

1. Almost all the search engines gives Spider follow robots.txt crawl rules, search engine Spider agreement to enter a Web site that is the entrance to the site’s robots.txt, of course, the prerequisite is the existence of the website this document.  Robots.txt is not configured for the site, Spider will be redirected to a 404 error page, the relevant studies have shown that if the site uses a custom 404 error page, then the Spider will be regarded as its robots.txt– although the is not a pure text file – Spider Index This site will bring big problems, the impact of search engine included on the site page.

2. Robots.txt to stop the unnecessary occupation of the search engines valuable server bandwidth, such as email retrievers, the majority of this type of search engine sites is meaningless; Another example image strippers, for most types of non-graphics Web site for its and has little significance, but a considerable amount of bandwidth.

3. Robots.txt to stop search engine to non-public page crawling and indexing, such as the site background processes, management procedures, in fact, for some in the operation of the site have a temporary page, if not configured robots.txt , search engines and even those temporary files will be indexed.

4. For the rich, there are many pages of web sites, configure the robots.txt is more important significance, because very often a search engine of its Spider face tremendous pressure to give Web site: Spider-like visit to the flood, if not checked and even affect the normal web site visit.

5. Similarly, if the existence of duplicate content sites, use the robots.txt page limit will not be part of search engine indexing and recorded, can be avoided by the search engine site duplicate content on penalties to ensure that Web site’s ranking will not be affected.

the risks associated with robots.txt and solutions:

1.?????everything, robots.txt at the same time also brought a certain degree of risk: the attacker also pointed out the site’s directory structure and location of private data.  Although the Web server’s security configuration properly under the premise of this is not a serious problem, but those ill reduced the difficulty of the attack.

For example, if the site privacy data www.yourdomain.com / private / index.html visit, then the settings in the robots.txt may be as follows:

User-agent: *

Disallow: / private /

In this way, an attacker can simply look at robots.txt to know the content you want to hide where the input in the browser will be able to visit our www.yourdomain.com/private/ did not like the content.  Of this situation, the general approach taken is as follows:

Set access permissions on the / private / content in password-protected so that attackers will not be able to enter.

Another approach is to the default directory changed its name to the main document index.html other, for example, abc-protect.html, so that the content will become the address www.yourdomain.com / private / abc-protect.htm, At the same time, the production of a new index.html file, the content along the lines of “you do not have permission to access this page” like, so that an attacker because I do not know the actual file name and do not have access to private content.

2. If the settings wrong, will lead the search engine will index all the data deleted.

User-agent: *

Disallow: /

The above code will be banned from all of the search engine index data.

Currently, the vast majority of search engine robots have to comply with the rules of robots.txt, and the Robots META tags are not currently supported, but is gradually increased, such as the well-known search engine on the full support of GOOGLE and GOOGLE also adds a command “archive”, can be restricted to whether or not to retain GOOGLE snapshot page.  For example:

<META NAME=”googlebot” CONTENT=”index,follow,noarchive”>

That crawl the site page and link pages to crawl along, but not to keep GOOLGE web page snapshot of the page

ShareThis

Source
How to use Robot.txt

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

Source
Search Engine Optimisation UK

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

Designers and developers often commit the error of SEO search engine optimization as well as the basic points.

I did a survey showed that only just over one tenth of the people do not think SEO (search engine optimization) is the responsibility of the designer, but even I was surprised there are as many as 24% of people do not know what SEO! If you do not know what SEO is or how it can help you, then you should read this article. This guide is for those who want their own website or blog search engine more easily found written by the designer. His designers and developers, including some often make mistakes, as well as search engine optimization of the basic skills to do.

Why do you have to learn SEO?

• SEO Internet Marketing business is not just a matter of more stations (on-site) SEO is the work of designers and front-end website developer responsibilities.
• If your site search engine unfriendly, and that your knowledge may be lost a lot of traffic. Please keep in mind that, in addition to visitors to enter the “www.yourwebsite.com” submitted to the reverse link, people find your website is the only way to search engine.
• value of the top ranking web site there are many benefits to the example ndesign-studio.com. Daily average of 14,000 visitors, of which there are about 40 – 45% of traffic from search engines (6000 + a day of submission). Imagine, if there is no search engine, then I will lose thousands of daily visitors. That means that I risk the loss of potential customers.
• SEO is also a value-added services. Have SEO skills to enhance the designer / developer of the “value.”

Basic point: how search engines work?
First of all, let us take a look at reptiles-based (crawler-based) search engines is how to work (Google and Yahoo are this type). Each search engine has its own web page automated crawling process, called the “spider web (web spider)” or “network reptiles (web crawler)”. Their main purpose is to crawl web pages and collect content reading, and follow the link on the page (both internal and external) to crawl forward, and then the collected information is stored in the database search engine, which is the index page .

When the searcher performs a search, the search engine index is to match the information to identify the most relevant results.
Decide the merits of the search results a search engine is good or bad. The merits of the search results by search engine algorithms decision algorithm is essentially a large number of factors that “Hey, this page is relevant or irrelevant?” Because of your page with the matching factor in the search results page in front of (yes, some more important factor is indeed more).

Search engine optimization
Each search engine has its own page rank algorithm. Understanding of the factors that affect the algorithm will also help to enhance your position in search results, this is also SEO experts have been the reasons for employment. SEO work is twofold: Station (On-Site) and Station (Off-Site).

Station (On-Site) SEO: Your Web site can do, such as: HTML tags, keywords, internal links, site structure, and so on.

Station (Off-Site) SEO: You can not control a number of very good things, such as: the number of backlinks you have, it is how to link to your website.

This article is a designer and developer’s guide, the main concern is of course the station (On-Site) connection. But secretly think about: If you do a good job of … designed a beautiful site … and / or produce useful content … and that means you do not move to get outside (Off -Site) and the reverse link to social bookmarking collection (social bookmarks).

ShareThis

Source
Why Web Designer and Web developers need to learn SEO

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

Search engines in determining the ranking of a website not only to the page content and structure analysis, but also around the site to analyze the link.

Search engines in determining the ranking of a website not only to the page content and structure analysis, but also around the site to analyze the link. Web site ranking on the crucial factor is the possible impact of high-quality external links, also known as incoming links. Even in the absence of sites submitted to the directory, but there are other important sites link to your site, as search engines can crawl fast, and for the purpose of obtaining a good ranking points.

Will link into the ranks into the basis for an important indicator lies in the fact that search engines believe that if your site valuable, other sites will be referred to you; the more you mentioned that the greater the value. This gives rise to the breadth of links (Link Popularity) search engine optimization in the important position.

Only in this way, people find ways to Site “to create” external links, resulting in a huge amount of rubbish poured out (spam) and web site link, so search engine adjustment in the algorithm, only high-quality external links to give attention to the similar practice of Spam often given to counter-productive results. Therefore, the breadth of the link should be aware of this: even if hundreds of poor quality or content of the site’s links have nothing to do, it arrived not a high-quality and highly relevant to the content of sites or complementary link.

Link quality analysis:
From the following website link can be described as high-quality links:
1 search engine and directory of links to sites for inclusion in this directory has a link
2 with the theme of your site related or complementary
3 PR value is not less than 4 web site
4 flow, well-known and frequently update the important site (such as search engine news source)
5 with a few links to the website of Export
6, the words in your search results in the first three pages of Web site rankings
7 high-quality site content

Compared to high-quality links, the following links can refuse link does not work on the site’s ranking or counter-productive:
1 book, a large number of comments or BBS post attachments in web link
2 has been derived by adding too many links to the site (dozens or even hundreds of “Links” you have a website)
3 by adding the base link (Link Farm), bulk link exchange programs (bulk link exchange programs), cross-linked (Cross Link) procedure, such as links with a large number of automatic exchange of links to Member Web site and was regarded as a typical search engine link spam, it is highly may be punished or implicated. Google will link to those who use the site for a permanent program to delete.

There are two types of incoming links can be mistaken for an increase in the breadth of links:
1 search engine pay-per-click advertising links, such as Baidu’s bid ranking and the right side of Google Adwords.
2 multi-level network Union membership (Affiliate program) link.

These links do not directly point to your site, but the chief point to the site, to facilitate their tracking click billing, it will not increase the breadth of your Web site.

Of course, if you own the auspices of the Union membership, your server is on the Member Web site to track them back to your site means, in which case you or help to improve the breadth of the link.

How to import high-quality links:
1, submitted to the search engine directory web site
2, looking for sites to exchange links

Links or commonly known as reciprocal link. Reciprocal link is based on the content of your site with high quality, otherwise not easy to link the success of the request.

The exchange of links including:
1 has joined the search engine directory of related sites
All the major search engine with your industry related website directory, links are the ideal target.

2 links to your competitors and related sites

To find these websites, you can enter in search engines “link:”, then enter the domain name, such as competitors.
“Link: theirdomain.com” and “link: www.theirdomain.com” This link can also be obtained at the same time to compete with their rivals access to target customers.

3 business object chain
The theme of your competitors with the most relevant, but are unlikely to exchange links, it can be considered with your business in the chain of upstream and downstream partners, including distributors, agents, suppliers, etc. The website link exchange.

4 easier to find relevant websites
Such as those who do search engine advertising web sites or other Web site promotional efforts, as well as a good natural ranking of the related sites.
After more than find a site and then link to their analysis, examining whether the link quality target. ALEXA ranking, such as traffic, PR and export value of high and low number of links are the basic conditions for study. Best to provide links to the other side of the HTML source code information, so that the exchange of object links simply copy the code and can be embedded in web pages. Note that thanks to your site through several different URL to reach. Link in the exchange must provide a unified URL.

The process of link exchange is the result of careful analysis of the other sites through one-on-one contact sincere eventually, rather than spam filled out a request to exchange links to the bombing.

1, the site was active links or reproduced
This is the most appreciated by the search engine links, search engines are also of great importance to the root causes of external links. If your site content rich, high quality, will take the initiative to other relevant sites to link your site to their site. Especially when you offer a lot of web sites related to free resources, knowledge base, they were reproduced in other websites and the opportunity to link high.

2, professional web site in an important article
Key words around the target site in a number of important published articles at the end of the article or signed onto your site, or in place of the author and link to your website around the keyword description. This is also a reciprocal link is available to high-quality, but also likely to target customers. Log in your blog or personal home page do not forget to add web site links. Attention to each of you for your article title should contain keywords included.

What is an important site, refers to those high-traffic, high prestige of the site. My personal experience is that you can use the words web site search engine Subscribe to the mainstream press, who have been as a news source’s Web site have been seen as an important site search engine. Search engine to retrieve these news sources a day, frequent updates, links to these sites to be updated naturally become the target of excellent results.

3, in the industry to submit site directory
More relevant as possible to the network directory, trade directory, business directory, yellow pages, white page to submit your site, join the Enterprise Library

ShareThis

Source
How to obtain and choose high quality link

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post