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There are some advanced things you can do when considering your link text that will allow you to gain even more benefit from them. Lets look at some ideas and suggestions, as well as think about some more high levels strategies revolving about link text.

Place Plain Text Around Links

Placing some plain text next to your links is better than just having bare links all over the place. Many search engines use the text surrounding a link to help figure out what a link is about. Although I would not go so far as to place plain text in your navigation menu, and it may not look good down near the bottom of your page near the copyright notice, but when available, its always a good idea to add a line of descriptive text next to your link.

Varying Your Destination URL?

There has been alot of debate in the last few years about whether when you are out there submitting your links, asking for links, and linking your own pages up, whether you should change out the desination URL. What I mean is, ‘domain.com’ and ‘www.domain.com’ usually point to the exact same place. Also depending on my website’s setup, something like ‘domain.com/index.php’ or ‘domain.com/index.htm’ also points to the same place.

So should you be changing up the destination URL constantly? No. Should you change it up a bit here and there? Yes. You should find the scheme that you prefer most, and stick with that 80-90% of the time. So if you decide that you like the ‘domain.com’ version better than the ‘www.domain.com’ version, then stick with that most of the time. Sticking with the same scheme will give you better search engine results in general, however you should vary it using the different flavors of your URL at least 10% or so of the time.

How Many Links Per Page?

This is certainly a good question, and something that really deserves its own page. However with the present state of the web, I would personally not put more than 30 links on one page at any given time. Now there may be some exceptions to this. For instance your own sitemap page, or a page that has 50 links that all point to other areas of your site. Thats not a big deal in the eyes of the search engines. What I would avoid however, is placing large amounts of links to external sites on one big page. You don’t want to have your page be viewed as some sort of link farm right?

What If My Link Has To Be My Name?

Blog comments are a common place where there are links that are expected to be a name. Many blog systems allow you attach a link to the name you use to post comments. This free link of sorts tends to be highly abused however, and the blog owners do not look too kindly upon people who jam a bunch of keywords in as their ‘name’ when posting comments. This smells like spam and they will delete and/or blacklist you in a second. However, you can often give yourself a ‘title’ type of name. As long as you are backing it up with a long,useful,relevant comment that blows away all the other comments on the page, most blog owners would be happy to put up a comment like that.

Examples of good names to use would be ‘Sewing Sally’ instead of just ‘Sally’. Yes you are still calling yourself Sally, but at least you have the keyword ’sewing’ now added to the link as well. Other examples that you can try would be things like ‘Cooking Fan’, ‘Joe the Plumber’, or ‘Marketing Guru’.

I have been using dawjee.com to analyse search terms for a while now – toying with keyword suggestions and looking for interesting patterns or anomalies in the result data (e.g. pages with query string data often report an erroneous Google Page Rank of zero).

After discussing some findings with a colleague, I realised a lot of what I’m learning will also be of use and/or interest to other webmasters. I shall therefore catalogue all future findings in a series of articles / blog posts.

This first article shall observe the current Google results for the term “dandruff”.

At the of writing, the top 3 results are:

Position 1

Title : Dandruff – Wikipedia, the free encyclopedia

URL : http : // en . wikipedia.org/wiki/Dandruff

PR 6

Position 2

Title: Dandruff – MayoClinic.com

URL: http : // www . mayoclinic.com/health/dandruff/DS00456

PR 4

Position 3

Title: Dandruff

URL: http : // www . coolnurse.com/dandruff.htm

PR 5

(PR = Google Page Rank)

What’s interesting is that P2 (Position 2) has a lower PR (Google Page Rank) than P3 (Position 3). Both web pages contain Dandruff in their TITLE tags and urls. So a cursory glance would suggest that P3 should have a better (i.e. lower) rank than P2.

From taking a look at both pages, both are on topic and contain genuine information about dandruff. P2 is only a small page, and is part of a full article (i.e. many small interlinked dandruff pages). While P3 is a full article on a single page.

The keyword densities are 4.86% for P2 and 6.39% for P3. Neither page makes obvious use of contrived keyword stuffing.

However, if we drill down into the data for each result (use the small magnifying glass next to each result, or follow the link the Resources list below), we’ll find some significant differences in their hosts and backlinks.

P2 has 6 Google backlinks, with 4,990 to its host. While P3 has 3 and 270 respectively.

P2 also dwarfs P3 in terms of the number of pages Google has indexed (Pages in Host), and also has a higher host page rank 7 (vs 5 for P3).

To summarise, P2 may have a lower page rank, but it has a few more links and its home page is overwhelmingly more popular than P3’s. It is also part of a set of pages about dandruff. Instead of having the full article on a single page, it has been split among many. P2 therefore has several interlinked pages about dandruff.

It therefore appears that the pages hosted on popular (in terms of search engines) web sites can rank better than other pages, even if they have lower Google Page ranks. Splitting up articles into many small pages helps as well.

Have you ever tried to exchange links with other websites? The process usually requires finding a website that has a link directory and then contacting the webmaster by email to request a link exchange. If you are lucky, they may respond to your email within a week or two depending on how busy they are. If they do reply with their link information, you will then need to manually add them to your link directory page. Then there is the process of checking for dead links on a weekly basis to make sure you are not giving away free links. ExpressLinkExchange does all of this for you.

Their programmers developed ExpressLinkExchange to be a fully automated system that allows you to get new links to your website while you are working, playing golf, out to lunch, even while you are sleeping! Once you subscribe to their service, within 15 minutes you can have up to 7,841 of their members linking to your website. Setup is made easy by using their Easy Setup Wizard.

All you have to do is enter your website address, website title, a small description of your website, and choose a directory category for your website to display in. Then you have the option of using their code to create a links page on your website, or allowing them to host a links page for you on their free web hosting service. Finally, you add a link to your new links page to your home page, and you are done!

If you prefer to exchange links exclusively with websites that are relevant to your website theme, you can use their Exclusion Filters™ to deny exchanges with websites and even entire categories that you do not wish to exchange links with. Some members use the filters to gradually increase their incoming links by releasing one category each week or so. You can also choose to either automatically accept link exchanges with all new members as they subscribe or make them wait until you approve each new member. All of this is done from within your member control panel.

Because to get started, getting 1000’s of inbound links instantly on your website, Visit: http://www.ExpressLinkExchange.com now!

Shanon Sandquist is CEO of Homeworkers Publications. A company that has been in business for six years.

Link exchange is very helpful when building link popularity for your website, it also helps in building contacts and getting better search engine results. There are many free link exchange sites on the internet. Link exchange is beneficial but one way links are more valuable to your website. Reciprocal Link Exchange is still a very valuable practice. Everybody is always looking for the next big thing to bring more links to their websites.

Quality is better than quantity. As everyone knows by now links that grow to quickly do not look natural to search engines, so when search engines see this they become suspicious. Getting quality links are more important than getting quantity of links. One link from a page rank 8 can push you to the top of the search engines rankings compared to getting 100 page rank 0.

Getting links from web pages that contain your main keyword in the page title is extremely powerful and is something many people often overlook. Your link title should be brief and free of long sentences.

When optimizing your site you should optimize around the researched keywords that you chose. Remember content is king. Search engines love links and if these links are natural within the content search engines see the benefit and use them. Plus the rapidly changing content is another reason the search robots love the new content. Having good quality content is what brings reader to your site. Since the internet is about information content improve the quality of your website and by improving the quality this will bring people to your site. The site should be optimized for your chosen keyword or keywords. The first recommended way to get links is to develop useful, unique and original content. The way to get links to your site is to create well thought out meaningful content, when webmasters visit your website will read this information become interested and link to it from their website.

Manual link exchange is slow. However, link exchange done manually can be very, very time consuming. When placing the link in text body of the content, you are basically letting the visitor know that you are recommending the other website, the visitor might not be conscious of this, but this is basically what you are doing. Many people believe that Google and Yahoo have already started penalizing web sites that does link exchange in a large scale but we do not know the extend of it.

Reciprocal link exchange is not dead, if you provide links for the benefit of your visitors. Linking for the sake of visitors is a win-win scenario. Every link on your site is an official business contact exposure. So when opting to exchange links make sure the partner you are exchanging with is motivated to put the link on his site and you will need to do the same. One of the best ways to get links is using directories, blogs and articles. Yes link exchange is still worthwhile to do but your directive should be to get one way links, since these will really boost your search engine results. When acquiring one way links make sure you are using keywords in your anchor text, this will help with the one way link. Many web directories require you to pay for a one way link or exchange links with the directory.

Gaining link popularity is essential for getting better search rankings. This phenomenon refers to the number of link that point to your website from other pages on the web. If you have various other high quality websites linking to your website then you will get SERPs to give you a higher ranking.

Link building services can help you achieve this goal. There are various link building strategies that are used in combination to create an SEO campaign tailor made for your website. Irrespective of the link building strategies used the benefits to be to reaped are many and defined.

One of the key elements of link building is the anchor text. This is the text which is hyperlinked and leads other people to come to your website from various sources. This anchor text actually plays a vital role in your website’s rankings. This is because the anchor text is usually your most important keyword phrases. Optimizing the use of anchor text can reap you great results with search engines.

When you undertake a long term link building campaign for your website you can hike your website’s Page Rank significantly. Page Rank is basically a way of measuring the importance of a website developed by Google. This concept is now being used by all other major search engines as well. The higher the number of links pointing to your website the more important your website will become in the eyes of the search engines and consequently your website will be assigned a higher Page Rank.

Effectively employed link building strategies will round in direct traffic to your website. Since the links are placed on relevant pages and are composed of popular keywords your website becomes easier to locate for people looking for exactly what you have to give.

Deep indexing is another thing that is achieved with link building. You can have a web page that falls deep within your website indexed by search engines with the help of link building strategies. This process which would otherwise take up to three to four months can be accomplished in a much quicker time.

Similarly employing link building strategies makes it easier for search engines to index dynamic pages on your website. This is something that is otherwise very difficult to obtain.

Your website will also be receiving wider search engine coverage. Even those search engines where you have not submitted your website will begin to identify your website due to the incoming links.

In its essence link building is one of the tested and tried ways in which you can stay ahead of your competition for your targeted keywords. This is because you will have high quality incoming links point to your web pages. You will be able to find affordable SEO services online that can help you reap all the above mentioned benefits of link building.

One of the most significant things you can do online is construct a list, and one of the most well liked things online nowadays is link building. So can you unite link building with list building for most results from both? Link building is a tremendously well-liked method of gaining both traffic and search engine popularity. Search engine recognition can also amplify traffic, if your website is listed in the top 10 or 20 normal search results for a meticulous keyword. Link building via article marketing is tremendously influential and can truthfully supercharge the number of exclusive visitors you have to your web pages and press pages for each day. Other ways to add to the number of incoming links to your web site:

You can start with a list of webmasters who have the same website theme and through that list you can promote links for you website also. This is a win-win situation for both of you and is and can be of great advantage for the Webmaster making use of this technique in the correct way. If you have a blog with unique and frequently updated contents that talk about your theme, you may use this advance get more links for your website. List building is a good quality practice to acquire in any business. A great deal of things composes a good quality Internet marketer’s compilation. Fundamentals such as experience, information, products and your master list are just a small number of the myriad of things you can maintain at bay as you carry on to do business and reach for your goals.

Very few Webmaster are still making use of this idea. Which is an amazing way of doing multiple thing at one go and can change the rank of your website tremendously. You can also offer a free link in return to registering for your list and giving them a free ebook and promoting your reciprocal link.

The networks of websites that have a comparable demographic, but perhaps a non-competing merchandise.  Linking to their website from yours in barter for a link to your squeeze page from their web site. This ought to be done on a one-by-one basis, and whichever link exchange services be supposed to be severely avoided. Also, at least once per month, go through all your outbound links and make sure that the search engines have banned none of them, and if they have – get them out.

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