First you would need a good and reliable web hosting company that offers steadfast service at reasonable price. But make sure you do not just go with very cheap company out there. First thing about the note you are going to send to your existing customer. On the initial page just give the introduction of your website and make sure the page is not too busy. It is ok to use some of the attractive text and eye-catching graphics to draw viewer’s attention. If you are actually serious about the website business then purchase a domain name from Netfirms for just $5.95 and get your web hosting from the world’s best web hosting provider HostGator.com for just $0.01.

Preamble

Additional reasonable priced technique of letting people come to know about the website is to make some of home flier or brochures. It does not require being great and neither it takes time to make it. Basically, your flier needs to carry a big bold, positive heading, which creates desire for people to it lift up. Incorporate your fresh website address in attractive text; comprising a couple of short sections explaining out the main features of it and how it would serve them.

Display Ads Marketing

Listing your website address via display ads marketing is another cost-effective way for promoting. These are nothing but your local news paper and class papers that people read it on daily basis. Most, if not each papers, have a system and/or Internet marketing services directory group besides a categorization associated to main business. If you use newspaper or handset book for display advertising, visibility of your website address or e-mail address would give great response.

Business/Visiting Cards

Even though this may look like a very obvious technique to promote a web site, many webmasters yet fail to study counting their web site address and e-mail address as part of their big business contact information. However, note that having website address on your business/visiting cards are important and may have huge impact when it comes to business.

You might try these tips and techniques to get started when promoting your website to the existing clients and actual world. In fact, there are loads of other technique as well to attract attention such as creative site marketing, article submission and many other tools you can try out. However, try as many different methods as possible, go with great experiment with different copy to see what works best with you. I always enjoy getting feedback on my articles, as feedback is important for me to improvise on my writing. I hope you enjoyed this article as much as I enjoyed writing it.

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Blog Should Be Search Engine Friendly

Make your blog a search engine friendly one, as search engines like Google and Yahoo are probable to deliver at least 40% of your website traffic. You can make use of blog-software such as WordPress or Expression engine to get search engine friendly standards. Even working with such software is pretty much fun and simple.

RSS Feeds Are Must

RSS feeds are must to any blog be it fresh or old and yes they are the easiest way to build repeat traffic. With RSS feeds user would be reminded on a regular basis about your existence of site. As once people subscribe to your blog they would keep receiving messages from blog. Each of your blog entry you do is a great chance to get those readers back to your blog, so it becomes very important to maintain your RSS feeds in a top-notch level.

Directory Submission Is Required

Whatever you may feel about directory submission, they can yet be valuable. You may not get tons of traffic but can act good for backlinks, the received links would certainly make you rank in popular search engine such as Google, yahoo and MSN. You can submit your site to popular directory such as DMOZ and Yahoo, may be you have lesser chance to get listed but they are very effective. Getting listed in directory would surely bring traffic to your blog.

Make Use Of Social Networks

There are plenty of Social Networking and Bookmarking Websites such as Digg, StumbleUpon, Del.icio.us, Faves, Diggo, Furl, My Web, Fark and Simpy. All that you need to do is to write an interesting article, submit it to the social media sites and ask some of your surrounded people to vote for your stuff. If your article remains at the front pages it would no doubt bring you tons of traffic. If not, try writing a better article and submit it again.

Keep Replying To Other Blogs In Your Niche

There could be thousands of other blog about your related topic, which could be hunted through Technorati. Make replies to their post and let them know your blog exist. Here you need to write a little big and meaningful comment, so that at least some of the reader clicks on your link. If not now, the author might add you in near future if your postings are really good.

E-Mail Subscriptions

Blogs and RSS are comparatively new terms and the huge masses of internet users are yet not entirely well-known to them. So to capitalize on your readership, you require giving people a chance to subscribe to your articles and contents using a technology they’re actually well-known with and that technology is e-mail. Still when feed readers and other aggregators are universal for tech knowledge webmasters and blog authors, 3/4 of readers are commonly subscribed via e-mail and not via RSS feeds.

Article Submission

Submitting your blog related content to article directories is a thing you have to try at least once in a week. Each time your article gets selected by any webmaster is a fresh chance to arrive at potentially thousands of brand new readers. Additionally, every time one of your content gets published on the article submission sites, it means you have a link back to your site, which in turn increase search engine ranking. Few of the well known article submission sites are GoArticles, ArticleCity and EzineArticles.

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In general terms, social bookmarking is a practice of saving bookmarks on the sites that provide this facility, and “tagging” them with relevant keywords. A simple bookmark allows you to store the address of Web Sites you desire to visit in future on your computer. Bookmarking sites in fact carries a very high value with search engines. Hence, when your Web Site’s link keeps popping up on the usual social networks in everyone’s list, it is just like a nod from a higher Page Rank domain that your website is relevant.

So, how is social bookmarking done? It is simple, to make a set of social bookmarks, you require registering with any social bookmarking sites. It will permit you to save and store your desired bookmarks, add up preferred tags, and allocate individual bookmarks as public or private. Surfer to these sites could search for sources by keyword, or as well by popularity and view the whole community bookmarks, tags and other categorized schemes, which is been registered and saved by other users.

For unlimited linkbacks and traffic

Social bookmarking opens the doors to new ways of classifying information and identification. As it has been around for quite some time and was initially designed to assist the users categorize and save their preferred web site link online, Search engine optimizers’ experts soon found the potential for utilizing this to get their sites more linkbacks and traffic, in turn high page rank. It is also experienced that if you do not submit your web site to social bookmarking sites, your sales and traffic goes for a toss.

Search engines rank sites based on the robotic crawlers or by spiders, whereas social bookmarking sites are hand-made by the people. Each link submission it done by individual, not by any computer-generated algorithm, so it holds even more value for customer. In fact bookmarking becomes vital the moment you register your web sites for others to access. Because, when you bookmark and share them, the results grow as the group of people sees your sites on list after list.

Further your web site link gets bookmarked by other people and you get unlimited linkbacks and traffic also increase. The purpose is simple; this interlinking is done to create more traffic to your content, your domains and to your affiliate links. The best ways is you can have a system in place before you start up with social bookmarking so when some body falls into your channel of links, either directly through your bookmark list or some body else’s, you are just ready to convert them into a lifetime customer to your business.

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In our modern world, webmasters use various tools and portals to measure site popularity. Generally speaking, site popularity can be measured in two ways:

• Link Popularity – How many resources are linking to one single site.
• Traffic – How many people visit your site.

The tool that measures link popularity is Google’s PageRank. And as most of you know, PR is Google’s method for measuring site importance on a scale from 0 – 10 (10 is the highest). On the other hand, the tool that measures traffic is Alexa Rank. Just to make sure you understand what Alexa Rank is, I will provide you with its definition.

Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service.

Although, a lot of webmasters do not trust Alexa Rank, there is nothing currently that’s better than Alexa and that’s why many have no choice rather than to use it. Furthermore, Alexa Rank and Pagerank are used to determine the right price for selling any sorts of advertising on your directory.

It’s worth noticing that the lower your Alexa Rank is the more popular your site is. For example, very popular sites, such as Google or Yahoo have really low Alexa Ranks (2 and 1).

Just like there are ways to increase your PageRank there are also various ways to increase your Alexa Rank. Finally, ten ways to increase your Alexa Rank are:

• Download and use the Alexa Toolbar. Remember that Alexa assigns rank to specific site according to their Toolbar. In other words, your site will have lower rankings (higher traffic) if your visitors use Alexa Toolbar. So why not to use Alexa Toolbar and increase your rankings for free?
• Tell your visitors to use Alexa Toolbar. Since users with Alexa Toolbar are more valuable to your (they help to increase your rankings) why not to increase the percentage of those users and get lower rankings in Alexa? You can do that by personally recommending users to use Alexa by emailing them, writing posts about Alexa and inform why people should use it or placing Alexa promotional banners.
• Use Alexa Rank Widget on your directory. The Alexa Widgets help Alexa track your visitors and thus it helps to assign your lower Alexa Rank. Moreover, a single click on the widget is considered as a single unique visitor. If you want to insert Alexa Widgets on your site, then you can find them here.
• Ride the Alexa Redirect Train. Alexa Redirect Train is a way of increasing your Alexa Rank by giving a link to your site as Alexa Redirect. For example, Alexa Redirect Url for Directory Kit is “http://redirect.alexa.com/redirect?www.directorykit.com”. A single click is considered as unique visitor. If you want to join Alexa Redirect Train, then please click here.
• Get reviews on Alexa. Ask visitors/friends/family members to review your site on Alexa. By getting reviews on Alexa you are showing to Alexa that your site exists and is active and thus Alexa will index it more frequently and assign lower Alexa Rank.
• Optimize your site for the webmaster related theme. With general directories you don’t have to worry about it since most your visitors are webmasters, who have the Alexa Toolbar. However, if you are thinking of starting a niche directory and want to have low Alexa Rank, make sure it is webmaster related directory. Something like a SEO directory but not a biology related directory.
• Collect webmasters emails. Nope, you are wrong, I don’t want you to spam other webmasters nor sell their emails. However, I want you to add them as one of your contacts to one of the popular messengers that best suits you. Such as Google Talk, Yahoo Messenger, or MSN Messenger. Once you have a good base of webmaster friends you can use it to improve your Alexa Rank by asking them to review your directory.
• Post in popular webmaster forums. Popular webmaster forums are great free promotion tools when you have reached decent amount of posts and good reputation. Use your avatar and signature links to promote your directory or sites.
• Announce your directory on forums/ask to review it. By announcing your directory on forums and asking to review it, you get a number of benefits. First of all, you get submissions. Secondly, you improve your Alexa Rank since the audience is webmasters. Thirdly, you don’t spend money.
• Try Using UpMyRank.com. I am not sure if this works though because I have never used it before. But I got a couple of good feedback from a number of webmasters. The quote below explains basic idea behind the site:

Simply join and start viewing other members websites with our AutoSurf software. You will earn a credit for every 3 ads you see. Best of all you can leave the AutoSurf program on all night and all day and earn credits while you sleep!

In conclusion, I would like to summarize that webmasters are the key people who help to improve your Alexa Rank. Use the ways, described above, to target your directory for webmasters and thus boost your Alexa Rank.

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A tip: while promotion is important, it’s not a substitute for content. Keep adding content to your blog, as you promote it.

Big tip: try to market your blog every day. This may not be possible, but if you can, this persistent marketing effort will pay off hugely over time.

Let’s look at three simple, easy and no-cost or low-cost methods of marketing your blog.

1. Writing articles for promotion – cheap and (still) effective

Write articles for others. You can write articles for article directories and for other sites. The second option, writing exclusive articles for other sites in your niche, is more effective. Article directories are becoming swamped with junk content, and this devalues your articles by association.

2. Press releases – both free and paid, get results

It’s interesting that some of the major article directories are now offering free press release posting. Press releases have always been an effective way of promotion, and you should use press releases to market your blog.

Don’t forget to post your releases to your blog, too. A press release section of your blog provides great historical information for a journalist who wants to do a story on your blog, and it also orients new readers to who you are, and what you do.

3. Advertising: try small ads on popular sites

At some stage, you’ll need to spend money to make money. Once your blog is earning an income, spend some of that income on advertising your blog.

Small ads on large sites work well, as do ads in ezines.

Tip: although there are many ways to advertise, don’t start advertising your blog until it’s generating an income for you. Unfortunately, when it comes to advertising, there are no guaranteed results.

So there you have it: three ways to market your blog. If you can, do a small marketing task each day, even if it’s only writing 100 words of an article. Once marketing becomes a daily habit, your blog will have a constant flow of traffic. Persistence in all your marketing efforts is essential.

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1. Content is King

First and foremost, you can encourage millions of people to visit your blog, but the numbers won’t mean squat if you don’t keep them coming back for more. You’ll need to provide useful content. It’s not enough to provide the same news as every other blogger in your niche topic. You’ll have to come up with something new and unique and provide thought provoking analysis. Your blog has to say something and say it well.

2. Participate in Like-Minded Forums

Even if you’re not a joiner, it pays to visit forums so the rest of the people in your niche group know about your blog. If your blog is about knitting, visit some knitting and craft forums. If your blog is about earthworms, visit earthworm, soil and gardening forums. You don’t have to post a lot of “hey come visit my blog” type comments, but if you add a link to your blog in your signature, it will appear in every post. This is sure to bring in traffic.

3. Visit Other Blogs

Search for other blogs falling within your niche and pay them a visit. Be sure to comment so they’ll visit your blog too. If you have something interesting to say about your topic, others may link to and even discuss your blog.

4. Add Tags

Don’t forget your tags! Not only do tags help search engines pick up your blog, but they also help to direct those who are searching for your topic. Make sure you add as many tags as necessary. For instance, if your blog post is about roses, you’ll want to add tags for roses, flowers, gardening, soil, planting, thorns, aphids, and other related keywords.

5. Add Links

Not only is it important to add relevant blog links to your blogroll, but you’ll also want to link to other blogs in the text. The blogger on the other end of the link might just reciprocate, leading more traffic to your blog. At the very least, he’ll add a reciprocating link to the side of his blog.

6. Technorati is Your FriendBy claiming a blog with the blog search engine Technorati, you’re making it available to others who might not have otherwise heard of you. The more you post and the higher you are ranked, the more likely others are to turn up your blog during a search. Your Technorati rank depends on how many others link to your blog. If you want other bloggers to offer up links to you, you have to provide good content, an eye pleasing template and build up an active community.

7. Submit Your SiteIn addition to submitting your site to all of the blog search engines, you will need to ping all the engines every time you update. To do so, utilize a free service such as Pingoat or Ping-O-Matic to ping all in one fell swoop.

8. Install an RSS ButtonMake it easy for others to subscribe to your blog by installing an RSS button.

  9. Read Up on the Latest Traffic Building Techniques 

If you’re really serious about blogging, visit blogs about blogs. The top blog bloggers offer great traffic building tips in addition to other helpful information.

  10. Analyze Your Stats In addition to the above steps, you’ll want to implement a stat tracking service such as Site Meter to keep track of hits and traffic. Your stat tracker will not only let you know how many people are stopping by each day, but they’ll also let you know where everyone is coming from. This will enable you to determine which traffic boosting methods work best for you.  

It takes time to build up traffic. Above all else, don’t give up. It may take up to a year or more for yours to become one of the top blogs in your niche.

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Invest in a good design – while people like Ling might think design isn’t everything it is one of the key aspects a site can use to build their visitors trust so you need to get it right.

Learn about usabilty – having the best designed website in the world is useless if normal people can’t use it. Sit behind some of your non internet savvy relatives and friends and watch them navigate your site and make purchases from your store. If they struggle with things you need to improve your usabilty.

Create a useful website – I know this might sound simple but having a website isn’t just a way to tell people about your company. If you really want to become popular make sure your website is actually going to be helpful to the people who arrive there. If every visitor who was pleased by your site gave you a link or told one of their friends your traffic would increase to Facebook levels in months.

Keep it up to date – if your company can’t be bothered to keep your website updated at least once a year then I probably won’t want to use it. Broken links, outdated news and copyright notices from 2003 are not going to turn me on.

Be topical – just because you are a retailer it doesn’t mean you can ignore the latest news in your niche. Having a company blog might be a bit beyond most businesses but you should at least have a news section to publish company information and responses to popular stories.

Manage your reputation – responding to your readers/customers comments is key to establishing your company as one that cares about what people say about you. You could also use the criticism to make your website better.

Learn about the internet – this might sound simple to some people but trying to explain to a middle aged company directory why they need to worry about buzz marketing is hard enough without them asking questions about what links are and what blogs do. Knowing how ideas spread through forums and blogs is essential for webmasters to understand online marketing.

Be controversial – having a boring corporate site isn’t always the best way to become popular. Sometimes you need to upset 95% of the world just to get the attention of the other 5%. After all, having 5% of the population loving your site isn’t a bad goal to have.

Be interesting – sometimes a website can break every rule in the book and still succeed. The one characteristic these sites have is they are interesting. So much content on the web is boring and repeated that having an interesting site is probably the best way to get noticed.

Learn about Google – ever wondered why some websites rank highly on Google while some languish on page 4? It’s because one of the owners understands how Google works. Spend a few days reading the official guidelines and making sure your site follows all the normal optimisation rules and you might be surprised how much of a difference it can make.

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 1. The first tip is to Write Quality and Unique Content. Content is the King. If you just copy and paste from other website and blog then it doesn’t makes any sense. But what if your articles are original. Then people will link to your article from their websites or blogs.

  2. Update your blog regularly. If you update the blog regularly then it increases the visibility of your blog in Search Engines like Google, Live Search and Yahoo and Blog Search Engines like Technorati, Google Blog Search e.t.c. You may write your blog posts daily, or weekly but do it regularly.

  3. Ping search engines when you update the blog. (See List Of WordPress Ping Services)

  4. Insert Technorati Tags in your posts so that you get backlinks from Technorati.com.

  5. Ask your friends to Digg your post so that you get traffic from Digg.com and if it’s some valuable information then more and more people will Digg it and it generate a lot of traffic to you. And what if it appears in the home page of Digg? Then it’s a backlink from a PageRank website! Use a Plugin like Sociable, Share This or Digg This so that it’s easy for your visitors to Digg your story.

  6. Do Comment on others blogs and don’t forget to leave your URL in the URL field. If it’s a DoFollow Blog then you get both traffic and backlinks from your comment.

  7. Read the top blogs in your niche. If your blog is about “Make Money Online” then read ShoeMoney, ProBlogger, John Chow daily and leave your comments there. So that they will most probably visit your website and may even link to it. Also, in some of those blogs if you are the top commenter then your blog URL will appear on their home pages.

  8. Feel free to link other blogs if they have an interesting article so that they may link back to you if you have a good post.

  9. Increase the page view of your blog by installing the Related Posts Plugin.

  10. Submit articles to Article websites like GoArticles, Article City, Ezine Articles e.t.c. I’ve submitted many articles to Ezine Articles and they all have PageRank 4 to PageRank 7. Hence it’s a quality backlink.

  11. Submit your blog to Free Web Directories. (Submit your website to 850+ Search Engine Friendly Web Directories)

  12. Blog about Celebrities people like that stuff very much and will link you from all over the world.

  13. Visit Yahoo! Answers and answer other people’s queries. You can include your Blog URL if its related to the topic.

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1. Write something great about your niche and email other bloggers to let them know – there’s a good chance they’ll link to you

2. Have a signature link in forums that points to your site

3. Post links to your pages to social bookmarking sites.

4. Leave comments on other people’s blogs and link back to your site (tip: look in the digg upcoming section for blog posts about to get a lot of traffic).

5. Have the opposite opinion on everyone else on a popular topic. Everyone will link to you saying your wrong

6. Answer questions on Yahoo Answers

7. Post in Yahoo and Google Groups with a link to your site in your signature

8. Make a 404 page that redirects to your homepage – no point losing visitors

9. Have an opt-in form – trade links with someone else who has an opt in form on your confirmation page

10. Review a product or company – if your review is positive email the company and ask to be featured in their press section. (this has worked really well for me)

11. Write articles and submit them to article directories

12. Write a Press Release and submit it to PRWeb (make sure it is newsworthy)

13. Use PayPerClick Traffic (e.g Adwords, MSN Adcenter, YSM)

14. Add an RSS subscribe button/link in a high profile spot on your site

15. Add a mailing list subscribe form in a high profile spot on your site

16. Add a bookmark this site link in a high profile spot on your site

17. Use a Tell A Friend Script on your site so people can email their friend about an article on your website.

18. Submit a blog to a blog directory

19. Submit you RSS feed to RSS feed directories

20. Mention your website in a post on Craigslist (don’t spam)

21. Optimize the titles of your pages for keywords people will search for

22. Buy links to your site

23. Buy reviews about your site on other people’s site

24. Buy banner space on other websites if you can get a good ROI

25. Send articles to ezine publishers with a link back to your website

26. Do a big viral push for a piece of link bait, post it in forums, social bookmarking sites like digg, email bloggers, and get a few people to vote for you on social bookmarking sites – this little push could start a viral chain reaction!

27. Have a link to your site on community sites like MySpace and FaceBook

28. Use a traffic trading system like BlogRush

29. Purchase misspellings of competitors domains and redirect your site (be careful of trademark infringement)

30. Create a freebie product to give away (ebook, software, whitepaper etc.)

31. Submit your site to the hundreds of free directories – use the viles-silencer list

32. Do a group feature where you get other website owners in your niche to participate – maybe asking them all an opinion on something.

33. Hold a competition for the Top 50 in your niche – 1 month later post the results and let everyone know who featured – watch them link back to say what there position was.

34. Pass out business cards when you go to industry events in your niche

35. If you have a product start an affiliate program and start approaching affiliates

36. Submit videos to video sharing sites like YouTube and Metacafe. Include a link in the description and within the actual video.

37. If you have a product send it to website owners to get reviewed.

38. Look at a big website within your niche and ask to write some guest posts for them

39. Create pages with links to your site on places like Squidoo and Hubpages

40. Place classified Ads on eBay with a link to your website

41. Use an autoresponder on your mailing list to keep people coming back to your site

42. Exchange links with a few related sites in your niche

43. Network! Email other site owners, phone them up, go to industry events and get yourself known. If they know your face they will likely talk about you on their site if you do something interesting.

44. Many forums have a place for you to advertise your site once – find them and do it.

45. Purchase advertising in other people’s mailing lists and newsletters

46. Create an Amazon profile and start submitting reviews

47. Create profiles on MySpace and start networking in groups that are interested in your site’s niche.

48. Conduct a survey and publish the results – make sure you let people know about it.

49. Get your hand on a load of PLR content for your niche. Add a commentary to the top, create a unique title, and post them all to your site – lots of new content and lots of new traffic.

50. Create a cartoon mascot for your site – then hold a competition for someone to create the best game for it – pay the winner a decent amount.

51. Make sure you have a memorable domain name that is short and catchy.

52. Use a well-searched for keyword within your domain name to help rank for that keyword.

53. If you sell a product ask someone else who sells a product to list your product with theirs, and you’ll do the same for them – split commissions on sales.

54. When you write a new article on your site – link to as many blogs as possible – they will likely see your site in their pingbacks, website stats, or Technorati. They will visit your site and possibly subscribe to it and link back at a later date.

55. Get your RSS feed syndicated to different sites like Zimbio and hubpages and Topix.

56. If your site is popular and has quality unique content then apply to get listed in Google’s News search.

57. Create a sitemap and submit it to Google (not great but might help)

58. Use your robots.txt file to stop Google indexing certain directories and pages on your blog (such as archives) to avoid duplicate content issues).

59. Create a couple of small 10 page sites related to your main site. Offer links on these smaller sites in return for links to your main site (this is triangular reciprocal linking).

60. Get yourself known as an expert and get featured in offline magazines, TV and radio stations.

61. Use an auto-translator service to translate your site into other languages – put it in a subdirectory and watch foreign traffic come in.

62. Make posts about sex (don’t have to post anything rude) – and watch the porn surfers find their way to your site through Google.

63. Post about celebrities current events if it relates to your niche – there’s always a lot of people looking up celebrity stuff.

64. Write good headlines/titles – good titles get more clicks.

65. Get some stickers with your domain name on. Go out and stick them on strangers and say “My Website Yeah, Check it out.”

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