Tips 4 Web

This is a guest post by Glen Allsopp. If you want to guest post on this blog, check out the guidelines here.

I’ve been blogging for around 4 years now and despite all the changes we see in technology and software, the ‘rules’ to a successful blog tend to have remained the same. Yet, while the rules haven’t changed much, a lot of our traffic generation methods have. Gone are the days where 50 votes would guarantee a Digg homepage or you could place some technorati tags in your post and get thousands of visitors.

Each niche is getting more competitive by the day but it still doesn’t mean you can’t stand out from the crowd. One of my favourite new sites for creating relationships (hugely important) and getting website traffic has actually turned out to be Twitter. For the last few months, the micro-blogging has been in my top 5 referring sites, sending thousands of visitors monthly.

In this post I want to look at six common rules which can help with your blogging and also benefit the Twitter users of you out there who want to drive more traffic back to your site. Please note that I use the term ‘rules’ loosely, everyone has their own way of doing things and there will always be exceptions but you’ll probably find that these work well for you.

1. Provide Value

Let me ask you all a quick question: Why do you read Daily Blog Tips? I can safely assume you’re a blogger, but what is different to the hundreds of other blogging blogs out there? While answers to this may differ, the underlying factor is that the site provides value to you in one way or another and you don’t want to miss it. That is the single most important reason anyone subscribes to a blog.

They get value, whether that value is in the form of humour or in the form of how to make money, that’s what people want. Instead of getting into blogging to think of how you can benefit (mindshare, income etc) look at how you can benefit your readers. How can you make someone laugh, how can you make someone more money or in the case of this site: how can you help somebody become a better blogger?

If you offer constant value to your readers, you’ll give them an important reason to stick around.

Twitter Tip: Instead of just linking to your website all the time, why not help people out. Ask people who you can help them or even just inspire people with some motivational quotes.

2. Don’t Flood Readers with Posts

I’ve ran a number of blogs, from ones that focus on internet marketing, one that covers self improvement and for a while I even ran a celebrity blog (which I quickly sold). What I’ve learned from this is that certain types of blogs have a different level of posting frequency. If I only wrote once per week on a celebrity gossip blog then readers of the site are going to miss out on all the news.

However, if I run a site about personal development and write a 3,000 word post everyday, that’s going to be far too much for people to digest, and I’ll probably end up repeating much of what I’ve already said. Unless you run a news blog that needs to be updated multiple times per day, try to find a nice posting schedule that you can keep to. I tend to post around 3-4 times per week on my main sites.

Twitter Tip: Overactive users tend to get unfollowed. This has been minimised by tools like Tweetdeck, but if you are tweeting 10 x per minute (some people really do this) then you are going to clog up the twitter ’stream’ and people will stop wanting your updates.

3. Take Part in the Conversation

This point is relatively obvious so I’ll get straight to the point. Blogging is not just about you and it’s actually not even just about your readers. It also includes the conversation that goes on between your blog and others in the same industry. Read the blogs of others and leave comments to let them know what you think of their sites.

Link out to others and you’ll find that people will start linking out to you; you can even go as far as connecting with other blog authors on Facebook, Twitter or LinkedIn and stay connected that way. Do not think that your industry is confined to your blog; there’s a whole world out there.

Twitter Tip: Get to know the people that follow you and follow the leaders in your industry. I’ve made many friends this way that has led to Re-Tweets and even backlinks from their websites.

4. Make Your Blog unique

There are a lot of things you can do to make your blog stand out:

• Have a unique design
• Write long, detailed posts in a niche that writers short informative ones (or vica verca)
• Implement an idea nobody else uses like the bloggers face-off or a list of top blogs
• Bring in authority figures for interviews
• Offer content in different formats such as audio and video
• Give away a free eBook for more in-depth topics like this one I did on how to make friends

Despite new blogs being created every single day, it doesn’t mean you can’t stand out from the crowd. Make sure you offer pure value consistently with a splashing of the above and you can’t go far wrong.

Twitter Tip: Make your profile stand out by adding an image and a creatively designed profile. It looks far better than a generic offering and shows you really care about getting involved.

5. Make it Easy for Readers to Connect

Quickly think of some of your favourite blogs that you read regularly. DailyBlogTips? TechCruch? ProBlogger? Something that I find in common with people and their favourite blogs is that they know a lot about the author, and feel like they ‘know’ them a bit. For example I just know that the author of this site is Daniel and he lives in Brazil. I just know that the author of ProBlogger is Darren Rowse and he lives in Australia with his wife, V.

Do you make it easy for your readers to get to know you and connect? Some easy ways to do this include having an informative about page, using your name on posts and blog comments and even sharing your personal stories at times in your blog posts.

Twitter Tip: A good way to tell people about you on Twitter is to fill in your bio, but you can also include a link and use this as a specific ‘twitter landing page’ that quickly tells people about you and your website. This is usually far better than just sending them to your homepage.

6. Make Content Easy to Read

There is nothing worse in my opinion than content that is just split into huge chunks of text with no line breaks. Even a post like this which is well over 1,000 words, is easily scannable due to the ‘list’ format and the bold headings.

Some tips on making your content easy to read include:

• Spell-checking your posts before you publish them
• Use bullet points where necessary
• Create sub-headings for longer, in-depth posts
• If you are doing a list post, separate the points with bold headings for people who scan / skim
• Include paragraph breaks after every 3 or 4 sentences
• Read the post yourself to see that it all flows properly

Twitter Tip: Although nobody expects you to write perfectly with 140 characters. Try to make sense and don’t shorten every single word, use multiple tweets or direct messages where possible.

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Facebook can find you a couple hundred friends you never knew you had. LinkedIn might snag you a couple of career connections here and there. But on Twitter, you can achieve the instant status of claiming tens of thousands, even a million, followers without the pesky task of starting your own religion.

Even before actor Ashton Kutcher earned the bragging rights of beating CNN in the race to reach 1 million Twitter followers, the frenzy to gain more followers on the microblogging site inspired a cadre of Internet marketers and Web developers to sell their methods of exponentially increasing a person’s Twitter following. Part of the craze is about social status, part of it is about business promotion and, according to some Twitter users, much of it is suspect.

For the uninitiated, the term “brute force” might sound incompatible with a communication platform whose mascot is a diminutive sparrow. “In the online sense, it means to force an issue—rapidly firing a method either on a server or a service in an inauthentic way to get a lot out of a service in a short space of time,” says Phil Campbell, a 36-year-old freelance Web developer and consultant based in Derbyshire, England.

The term goes back to the days of the first modern software companies, when hackers tried to discover a software product’s protective serial code by building a program called a key generator, which entered possible combinations at a breakneck pace until it broke though a program’s protective barrier.

“Brute force is the best way to describe my software,” says Peter Drew, CEO of XRT Services, which recently unveiled a product he calls Brute Force Twitter, the same name as Bryda’s product.

Drew sells a line of software products under the Brute Force brand and has used the brand for several years, long before, he says, Bryda began to sell his Brute Force Twitter. “I’m the Brute Force guy and everyone knows it,” Drew says.

“Basically, the idea is about forcing your way to the top,” says Dana Willhoit, 45, CEO of ThePressReleaseSite.com and a social-media consultant who partnered with Drew to create his Brute Force Twitter product.

Unlike Bryda’s product, which relies on manually employing different tactics, Drew’s Brute Force Twitter is a piece of software that automatically identifies and follows Twitter users who have tweeted specific keywords. Drew’s product is connected to a database of Twitter users, ensuring that users do not follow the same person twice and mitigating the risk of being reported to Twitter as a nuisance.

However, not all Twitter users feel that the software is any better or more organic than other techniques available. “It’s like walking into a pub and joining in a conversation about something when you do not know the background of the people or have respect for the flow of the conversation,” Campbell says.

Twitter itself acknowledges the variety of ways its users view its service. “Many are experimenting with how to be more successful with Twitter and even what that means for them,” says Biz Stone, Twitter’s co-founder and creative director. Nevertheless, Stone draws a line, albeit a hazy one, when it comes to using Twitter for spam purposes. “We look very seriously at those on a case-by-case basis. Accounts that violate our terms of service in this regard are suspended,” Stone says.

Some believe that how you use brute-force methods matters more than the methods themselves. It’s up to users if they want to use Twitter for spam purposes, says Nathan Gilder, a 28-year-old Internet-marketing consultant who uses Drew’s Brute Force Twitter. “And the nice thing about Twitter is that if you don’t want to listen to someone, you can just unfollow them.”

Twitter was created in 2006 by Jack Dorsey. It has gained extensive notability and popularity worldwide. It is often described as the “SMS of Internet”.

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Twitter extremely valuable to any e-commerce site.

Simplicity has played an important role in Twitter’s success. People are eager to connect with other people and Twitter makes that simple.

Online business

Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing. It’s the ability to have conversations with customers that makes Twitter extremely valuable to any e-commerce site.

Ø      Listen to Your Customers

One of the best things about twitter is that it gives you a readymade platform, in which the online business can directly communicate with its customers; listen to their feedback & demands. Brick-and-mortar retailers have the benefit of physical presence of their customers when they are making purchases. But, e-commerce merchants may be unaware of customer problems or questions unless they are contacted directly or worse, if the customer publishes a complaint online. With Twitter, an e-commerce business can monitor what people are saying about its brand and products and respond with assistance.

Ø      Be Personable

Twitter also gives the online business to create & build upon their brand perception. Internet shopping is usually impersonal. Ecommerce sites often try to connect with customers via blogs or comments, but Twitter makes it much easier to have direct conversations with customers and also show a bit of personality.

• A Bit of PR Is Fine, Too

It’s okay to use Twitter to provide useful information to your customers as long as you are clear about your intentions and can do a bit of listening as well. Sometimes customers just want to know when you have a sale. In fact, Dell was so successful in using Twitter to alert followers about sale items that it has now set up a separate Dell Outlet Twitter account that offers discounts exclusively to followers on Twitter.

Ø      Getting Started

The best way to get started on Twitter is to learn as much about it as possible. Sign up for an account, listen to what people are saying and find interesting people and companies to follow.

Ø      Using Twitter for Your Site

Once you’ve decided to use Twitter to promote your online business and website design , it’s important to fill out your company profile and upload an image that your customers will recognize. Make sure to identify the people within your company who will be monitoring and using the account, and the more people tweeting the better. Unless you already have a very reputable and popular brand, your company will probably need to use your Twitter account for a while before people will want to follow it. Encourage your customers to follow you on Twitter by adding a link to your website, your emails, business cards and any other place with company contact information.

Ø      Twitter Tools

There are some tools to make Twitter easier to use. For example, Twitter offers widgets on its settings page which you can use to put your Twitter updates right on your website. You can automatically send updates to twitter by using twitter-feed to import items from any RSS feeds you have, a good way to let customers know about updates from your blog or featured items on your site. Monitor what people are saying about your company and products by using tools like Twitter’s search or Tweet Scan. You might also try applications such as Tweet Deck, twhirl, or Twitterific to post updates and have conversations on Twitter.

Twitter is a relatively new web 2.0 site that is starting to gain a lot of popularity. That means that a lot of people have heard of it but it is also quite common to run into people who haven’t heard of it.. yet. Twitter.com is this social site that encourages users to post often about what they are currently doing.

A lot of people are using it to improve their marketing reach, by being an active twitterer they gain followers who are interested in what they got going on. This means people being exposed to their updates on a regular basis. For example, if you have hundreds of followers in Twitter and you decide to post an affiliate link, that means that hundreds of people have instantly been exposed to your offer. In this article I will discuss ways to maximize Twitter for your marketing, and also a big mistake to be aware of.

In order to have a fan base per say of followers in Twitter you must be able to keep their interest in you and what you are doing now. “What are you doing?” is the whole foundation of what Twitter is about in the first place. Make sure to post daily if not several times throughout the day updates about what you are doing. The magical thing behind this is that many of your contacts will be able to feel like they know you so much better, will trust you more, and feel much more comfortable about working with you. On the other hand, when you follow others you can learn about them and their possible needs.

The big mistake to watch out for is only posting affiliate links or offers on your Twitter page. This looks like Spam and many people will see you as just abusing Twitter for your own personal gain. Think of it this way, if you would not want to invite your friends or family to keep up with you via Twitter then you are going about it all wrong. As with anything you send out or provide, ninety percent should be content and ten percent (at most) advertising. So this concept is quite simple… constantly post throughout the day what you are doing.. it is usually very simple and only takes a few seconds to post! Secondly, if you write articles or provide content online, provide a link for those in your Twitter posts. You may post many things within one day, but the last thing you post for the day is usually the most important because it will be there the longest. This means that your last post for the day should very well contain a link that you want your followers to see before your start Twittering again the next day!

Another part of Twitter is contributing. As with any social site it should be a give and take relationship. Notice that give comes first… the more you give the more people will want to work with you and the more attention you will receive. Make sure to read and follow other users in Twitter. If you read something interesting or helpful then make sure to reply and say so, or even put a link for it on your Twitter so that you are directing others to more quality content. This can also be as simple as connecting with other users, if they know you are reading their Twitter page they will be much more likely to check out what you have going on too.

To get started in Twitter you should first invite contacts who aren’t using Twitter and also find contacts who are already using Twitter so that you can start following them and also start getting people to follow you. Twitter has a nice invite and find feature that makes this incredibly easy. To grow your reach even more you can start following people who follow or are followed by the people who follow you.. or that you follow. You might need to read that sentence again.. but basically you can find other users to connect with that are already connected to other users.

Now for a big tip. If you really want to maximize the potential with Twitter, you should make sure to take advantage of any plug-ins or sites that support Twitter. Here are three, but I’m sure there will be many more in the future if not already. Squidoo allows you to input your Twitter account info into your Squidoo account and then it can automatically post updates to your Twitter account when you create or update Squidoo lenses. Facebook has an application called Twitter, it automatically updates your Facebook status when you make a Twitter post. The other tool is a free WordPress plug-in called TweetMyBlog that allows you to create a two-way connection from your blogs to Twitter. TweetMyBlog allows you to use a widget on your Wordpress blogs that will display your current Twitter feed.. that way all visitors to your blog can look at the widget and see a running feed of your latest Twitter posts. If they click on that they will be brought to your Twitter page. In addition, when you make a new post to your blog, TweetMyBlog will automatically make a post to your Twitter page with a link to your latest blog post. Imagine the extra exposure you can receive by using these tools that help people see more of what you are doing.

Lastly, have fun! Twitter is a social site… so interact and enjoy!

Twitter has taken the internet with a storm, everywhere you look, everywhere you search everyone is sending twits and is twittering. The question is, is this worth the time and effort to get involved in? The answer to this question is, yes.

 l. Twitter is a free social networking site where you post what they call tweets, it gives you the ability to keep in touch with hundreds maybe thousands of people on a daily and sometimes hourly basis with current events and information. Twitter is also called a micro-blogging service that allows users to post short messages of text of not more than 140 characters or about 25 words and share them with your “followers”. Tweets can be posted via the web site, text messages from a cell phone or any of the various third-party applications designed to work with Twitter.

2. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search. Twitter offers many ways to post updates, from the web in the update box, from your phone, from your mobile web browser using Twitter.com. After you click the follow button on someone’s profile, you’re following them. The follow button will change to a box that says “Following” with a drop down option to remove a person if you want to. See a list of people you’re following by clicking on the following link on your profile or your home page’s sidebar.

3. All you need to use Twitter is an internet connection or a mobile phone. To get an idea of what other people are saying or doing on Twitter you can search by keyword or just check out the trending topics to what’s hot on Twitter right now. If you’ve registered your phone with Twitter, you can set up text preferences for a person as well; Twitter sends you an email when someone new follows you.

4. What does it mean to follow someone on Twitter? Following someone simply means receiving their Twitter updates. When you follow someone, every time they post a new message, it will appear in your Twitter home page. Twitter offers other ways to follow people too: you can get updates from certain people on your phone. When you create an account, you can search for people by name or user name, import friends from other networks, or invite friends via email. Once you’ve found your friends or business associates, follow them to start getting their updates. New messages are added to your home page as people post them, so you always get the updates in real time. When you log in, you can see what the latest updates are.

5. Everyone can view your Twitter profile as it is public by default, if you’re hesitant to have strangers read your updates, you can protect your profile by selecting approved followers and keep your updates out of search. There are spammers on Twitter and it is encouraged for you to block them, and every one on Twitter will thank you for that. It is good to know that Twitter Support keeps an eye on block reports to see who is getting in trouble on Twitter.

6. Miscellaneous Twitter trivia: Oprah is now on Twitter and it is said she is posting her own Twitters; Ashton Kutcher became the first Twitter user to have one million followers; Twitter users can gather, meet and socialize while raising money for charity; it has been said that if they hear the word ‘Twitter’ one more time they are going to go virtual postal and the same goes for Tweet, Tweetted, Twittering and Tweeter; Britney Spears and many of your favorite celebrities are active Twitter members; why is there a star at the end of updates?. The star is a way for you to mark an update as favorite.

7. As in any social setting there are certain common courtesies and Twittiquete one should keep in mind; and on Twitter it is no different, some people take the “What are you doing?” question a little too literal, and also fill the site with 20 updates a day. Learn the etiquette on Twitter and be a fun and interesting Twitterer and find out how much great information is out there and what your favorite followers are doing without being obnoxious.

8. Last but not least, Twitter is great for marketing and finding information that is useful for your personal empowerment and/or improvement, this can include building your business and the use of vision mapping to manifest the business you intend to improve and/or develop into what you want for it to be. Vision mapping is a great visualization tool to manifest your hearts desires and the tool to use for this is Vision Map Videos, it is said that if you watch your video once a day for 30 days you will see every area of your life and/or business being created the way you visualize it.

If you haven’t joined the Twitter micro-blogging world, now is the time to start, but do beware, it can be addictive.