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Enterprise Website with Search Engine Optimization

May 14th, 2009

To the enterprise web site provides diagnosis and optimization of the program, mainly for search engine optimization program 1, source code analysis: The entire site inspection as follows: (1) whether the primary site in the Keywords tab above <H1> used; (2) whether <Title> labels include the relevance of site content and the larger the key word; (3) whether the use of bold, underline or italics to highlight words, etc.; (4) whether or not to use the picture <Alt> Notes attribute to effectively explain the content of the image; (5) In the article, and the end of the beginning of the place whether or not to use the keyword. Such an analysis will help us understand our site often included in the search engines place is perfect, so that we can enter into the next step of optimization. 2, keyword phrase choices: (1) easy to use a keyword search, do not have to be popular keywords, to ensure that the keywords and page content is relevant.

To the enterprise web site provides diagnosis and optimization of the program, mainly for search engine optimization program

1, source code analysis:

The entire site inspection as follows:

(1) whether the primary site in the Keywords tab above <H1> used;

(2) whether <Title> labels include the relevance of site content and the larger the key word;

(3) whether the use of bold, underline or italics to highlight words, etc.;

(4) whether or not to use the picture <Alt> Notes attribute to effectively explain the content of the image;

(5) In the article, and the end of the beginning of the place whether or not to use the keyword.

Such an analysis will help us understand our site often included in the search engines place is perfect, so that we can enter into the next step of optimization.

2, keyword phrase choices:

(1) easy to use a keyword search, do not have to be popular keywords, to ensure that the keywords and page content is relevant.

(2) Add in the text and keywords similar to the key word phrase.

(3) placing keywords in the title, such as: <title> Key words </ title>.

(4) the beginning of the page to place a <h1> Keywords </ h1>, similar words the phrase in <h2> <h3> can be, <h1> <h2> <h3> used in the main Key words all the best in the title, if there is a lot of words need to optimize the proposed optimization is divided into multiple pages, if the words hot, it is proposed to optimize a page up to 2 to 3 main keywords.

3, <Title> Tags Optimization:

Tags <Title> page’s content included on the search engine is very critical, therefore, <Title> is to optimize the most important part of words, each page should have 2-3 different main keywords, which a few Key words in the best location in the website the more higher the better, under normal circumstances <Title> not recommended more than 75 characters.

4, <De***ion> Tags Optimization:

Tags <De***ion> content description is part of the page, “page description of” the need to contain as much as possible the key word SEO, but the syntax must be fluent, fluid, innovative, creative, attractive.  In line with the viewer is intended to search for the words and feelings.  But at the same time have to comply with the meaning of Web content, it is best to sum up the thrust of the content of the page.

5, <Keywords> Tags Optimization:

<Keywords> “Keywords” in the GOOGLE top attention to the rules which is not very popular, but in Yahoo, Baidu and other search engines or some may be effective to a certain extent, therefore, the ability to do all the SEO, <Keywords> Optimization also needs to be done.  Proposed to use a different page <Keywords>, and not to repeat words and stacking between.

6, Alt Attribute Optimization:

<Img> <A> In the use of the introduction of multimedia and other labels should be appropriate to add descriptive text, the text in line with the picture contents need to meet the page keywords, and these words on the labels of Alt Attribute .

7, <Author> <Copyright> <Robots> Tags Optimization:

<META Content=” “name=Author /> <META content=”” name=Copyright /> <META name=”robots” content=” “/>, the three labels, respectively, represent the company name, All rights reserved and search three aspects of search engine rules of the descriptive text, it is worth noting that although the label <Robots> defines the rules of search engines, but not all have a role in the search engines, many search engines will not follow <Robots > in the rules, here is only limited by our common engine for the work.

8, the optimization of site structure:

(1) physical structure: the physical structure of the real Web site directories and file storage site location determined by the structure, the general physical structure to a better way there are two types of flat-type structure, is about all the pages are stored in site root directory.  The other is the tree structure, and the upcoming Web site is divided into different channels, different pages stored in the directory below different channels.  The need for this in two ways depending on the number of site content, but no matter what methods are needed to ensure a clear structure.

(2) logical structure: the internal link from the site’s internal links formed by the network, generally a web site can start from the home page and site to find all the relevant links, and the need to ensure the coherent link, it is recommended to make full use of static way link, in a dynamic page ?,&,% such as to avoid as much as possible the emergence of special symbols.

9, the optimal layout:

This is a production technology and web pages to optimize the combination of means of production in the early pages to ensure that the page code produced in line with the W3C standard, DIV + CSS as far as possible approach to the layout of the page, making the performance of each code and modified code to separate the page as far as possible the use of text or material modification of the code displayed, and means the performance of all of these technologies to use CSS to achieve.  This will help search engines to crawl, the main contents page, and the analysis to reduce or avoid the lengthy production of code modification.

10, the optimal path:

The best path to set up web pages to show the site title and keywords.

11, optimization of the external links:

Search engine in weighing the importance of a website which is an indicator to measure the site by external sites, particularly sites with high PR value as the number and the number of links, and other sites in exchange Links, it is best to reflect the SEO you need to optimize your keywords to be a description of the site’s external links and definitions.

12, Blog, BBS Optimization:

More than some well-known in the BLOG, BBS sites to send you the link, which will highlight the best content of the content of your site as well as the words or the title, this site can not only make further promotion, but also can easily search search engine to optimize the keywords and your Web site with links to

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Enterprise Website with Search Engine Optimization

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