Tips 4 Web

Anyone can target keywords, but there is a lot more to it than that. If you write a blog on laptops, do you want people visiting who are seeking information on parenting? Probably not. Sure, it’s a page view. But it isn’t a quality page view, and it could result in a bad bounce rate (or the percentage of people who visit your site, only to bounce right back out).

Follow these steps to ensure you are targeting the right keywords for your blog.

List Your Blog’s Appropriate Keywords

First off, you need to decide what keywords do fit. This can be a nice master list to consult when you’re writing a blog post. Do a little keyword research, either through a keyword research program or Web sites.

I like the Google Adwords Keyword Tool, which includes the ability to scan your blog and suggest keywords. You can also see which terms on your site have the most Adwords competition and search volume.

Examine Current Inappropriate Keywords

You should look at your site’s statistics to examine the keyword phrases people are using to get there.

If you see phrases that have nothing to do with your site’s topics, figure out which article is pulling people and revise the title and the targeted keyword phrase. If you find keywords that are a good fit, look for alternative keyword phrases or similar subjects that fit for future posts.

If you see a particular keyword phrase is driving a lot of traffic to your site or a particular post, edit that post to include more internal links. If this is a popular landing page, you want to give people a reason to stay.

Look for Indirect Keyword Phrases

This can be a little trickier, but it isn’t always bad to get traffic from a keyword phrase that isn’t the precise topic you cover. You may want to leave it alone if it’s working.

What you should consider first is whether the people seeking that information would also be interested in your information. If you run a blog that appeals to teens but is about MTV, you could be introducing readers to your blog even if they found you while searching for information on MySpace.

Why Keywords are Important

You want your blog read by people who are interested. You want people who will visit again, and who will comment and link to it. You might get a quick hit out of a popular phrase that isn’t related, but those won’t be quality visits.

How true it is, when something is been recommended to you by someone, you’re far more probable to follow that link than you would if you go thru that in an advertisement. This is even truer if that link carries a bookmark. Social bookmarking is relatively a new concept. A site that has social bookmarking could lead search engines and visitors to sit up and notice your site. This is because the content on such sites increases minute by minute, resulting search engines spiders to appear again and again.

In general terms, social bookmarking is a practice of saving bookmarks on the sites that provide this facility, and “tagging” them with relevant keywords. A simple bookmark allows you to store the address of Web Sites you desire to visit in future on your computer. Bookmarking sites in fact carries a very high value with search engines. Hence, when your Web Site’s link keeps popping up on the usual social networks in everyone’s list, it is just like a nod from a higher Page Rank domain that your website is relevant.

So, how is social bookmarking done? It is simple, to make a set of social bookmarks, you require registering with any social bookmarking sites. It will permit you to save and store your desired bookmarks, add up preferred tags, and allocate individual bookmarks as public or private. Surfer to these sites could search for sources by keyword, or as well by popularity and view the whole community bookmarks, tags and other categorized schemes, which is been registered and saved by other users.

For unlimited linkbacks and traffic

Social bookmarking opens the doors to new ways of classifying information and identification. As it has been around for quite some time and was initially designed to assist the users categorize and save their preferred web site link online, Search engine optimizers’ experts soon found the potential for utilizing this to get their sites more linkbacks and traffic, in turn high page rank. It is also experienced that if you do not submit your web site to social bookmarking sites, your sales and traffic goes for a toss.

Search engines rank sites based on the robotic crawlers or by spiders, whereas social bookmarking sites are hand-made by the people. Each link submission it done by individual, not by any computer-generated algorithm, so it holds even more value for customer. In fact bookmarking becomes vital the moment you register your web sites for others to access. Because, when you bookmark and share them, the results grow as the group of people sees your sites on list after list.

Further your web site link gets bookmarked by other people and you get unlimited linkbacks and traffic also increase. The purpose is simple; this interlinking is done to create more traffic to your content, your domains and to your affiliate links. The best ways is you can have a system in place before you start up with social bookmarking so when some body falls into your channel of links, either directly through your bookmark list or some body else’s, you are just ready to convert them into a lifetime customer to your business.

Last Night I was just checking my Paypal account and found a payment of amount $xxx from Mpire company. I was really much happy to see them in my account, as I was not expecting it.

I just leave WidgetBucks as I start thinking that they will not pay me. But I was wrong they pay and I think they really wants to pay. But as I am an international Publisher so it’s a bit hard for me to run CPM ads. The amount that I receive was for the old ads I run for 2 months at my few sites.

Well let see in future if I change my views about widgetbucks and start using it again. This blog post is to tell those that thinks widgetbucks don’t pay. They Do, They Really Do.

Blogs need content: short snippets, articles, and longer feature articles. Here are five tips to improve your article-writing skills; within a few days, you’ll be writing content like a pro.

1. Outline before you start writing - a few points will do

Jot down a few points before you start writing.

Many articles follow this simple format: an introduction, a few points (around four, in an article of 500 words), and a conclusion.

Writing a short outline before you begin the article will help you to stick to the point.

Every article you write should include a “takeaway” for your readers: at least one nugget of information that’s not available elsewhere.

2. Know your audience - who’s reading your blog? Why?

Before you begin writing, think about your reader. Who’s your typical blog reader?

For example, if you’re writing a blog about digital photography, ask yourself whether your current article is aimed at beginning photographers, or at experts. If your typical reader is a beginner, you’ll need to add explanatory material (or links) to your article.

Knowing who your typical reader is will help you to write content that’s appropriate for your blog. Staying with our digital photography example, you could write several series of articles for beginners; these articles would become “evergreen” content on your blog; they’ll always be popular.

3. Create an inviting title: make it a “must read”

When you’re creating article titles, there are two audiences you need to remember. The first audience is your readers. Make your titles intriguing, so that when a reader sees the article in his newsfeed, he’ll read it.

Your articles’ second audience is the search engines. Use keywords in your article title so that they can be found.

4. Use short sentences and short paragraphs - make your articles easy to read

On the Web, you don’t read. You scan. So make your articles scannable: use short sentences, short paragraphs and lists. The easier your articles are to read, the more readers you’ll get.

5. Add links to your articles

Links are important for every article you write. If you’re creating a blog on WordPress, there are several “Related articles” plug-ins you can use on the blog, but especially for longer articles, you’ll want to add your own links too.

So there you have it: five tips which will help you to write a steady stream of informative and entertaining articles for your blog.

If you are going to get into the affiliate game, you are going to need to know how to play it. When you are new to affiliate marketing, it can often be confusing with all of the affiliate acronyms and jargon used. There is a  large list of commonly used acronyms. Don’t let this list intimidate you. Some of them are more widely used than others and you can use the list below for future reference.

CPM
The acronym CPM stands for cost-per 1,000 impressions. CPM is usually used with banner advertising. For example, an advertiser may offer banner impressions at $5 CPM. You would then pay $5 per 1000 banner impressions on his website. So for example, 50k impressions would cost you $250 dollars.

CPC
The acronym CPC stands for cost-per-click. CPC is usually used with banner or text link advertising. For example, if you use Google Adwords to advertise your websites, you are paying them on a cost-per-click (CPC) basis. If you use Google Adsense on your websites then Google is paying you on a CPC basis.

CPA
The acronym CPA stands for cost-per-action. CPA can refer to a lead, sale or click. For example, a merchant may offer its affiliates $0.25 per newsletter sign-up. The visitor has not actually purchased anything but the merchant will still pay you for the “action.” In this case the action is a newsletter sign-up. An action could also refer to filling out a free quote form among other things.

EPC
The acronym EPC stands for average earnings per 100 clicks.

EPM
The acronym EPM stands for average earnings per 1,000 impressions.

The Commission Junction affiliate network uses both EPC and EPM in your publisher performance reports. In addition you can sort merchants by the highest three month EPC or seven day EPC. This helps you sort out which merchants are not performing for their affiliates (poor conversion ratios).

CPL
The acronym CPL stands for cost-per-lead. A lead could be filling out a survey, filling out some type of form, joining a newsletter, or joining a forum among others.

PFP
The acronym PFP stands for pay-per-performance.

PPA
The acronym PPA stands for pay-per-action which is also the same as CPA.

PPI
The acronym PPI stands for pay-per-impression. It represents a single impression rather than the 1000 which CPM represents.

PPL
The acronym PPL stands for pay-per-lead.

PPS
The acronym PPS stands for pay-per-sale.

RON
The acronym RON stands for run-of-network. If you purchase RON banner advertising, your banner will be rotated among a certain number of their network sites with no particular targeting used. For example, a website owner may sell you 50,000 banner impressions at $2 CPM, RON.

ROS
The acronym ROS stands for run-of-site. If you purchase ROS banner advertising, your banner will be rotated among all pages of a particular website (not multiple sites like a RON ad).

CR
The acronym CR stands for conversion ratio. The CR is the percentage of something (clicks, views, etc.) needed in order to achieve a particular action (a sale, lead, etc.). For example, if one in a hundred of your website visitors sign-up for your newsletter, your website has a 1% newsletter signup ratio. CR is a critical part of affiliate marketing.

ROI
The acronym ROI stands for return on investment. If your $500 Adwords campaign earns you $1,000 in sales, your ROI would be an awesome 100%. You spent $500 but you made $500 in profit.

COOKIE
A “cookie” is used to remember information about a visitor to be used at a later time. A web server may set a unique cookie, small text file, which is used to track your usage of their website and sometimes customizes the site experience based on your tendencies.

Some affiliate programs use cookies with your affiliate ID to track sales you may send them. Cookie tracking alone is a somewhat poor way to track affiliate sales because so many people use computer software to block cookies or to periodically clear them.

InVue
InVue ads are like pop-up ads but they appear up front, blocking the website content behind it. You can’t drag an Invue window outside the browser window, unlike normal pop-up ads. InVue ads “live” inside an existing browser window.

Interstitial
An Interstitial advertisement is an ad, usually a full page popup, that’s delivered between the displays of another webpage. It usually must be viewed in its entirety, or the user must take a step to remove it from view. For example, if you click on a hyperlink to be taken to another content page, the Interstitial page appears after the user clicks on page one and before the user is moved to page two. There is usually a way to “continue” to the next page without you having to click on the interstitial ad offer.

2007 is almost over and there are only few more days left. While many bloggers have already started to blog about their plans for 2008, I thought of writing a post on how to earn in the 2 remaining days of 2007 and invest it in 2008 for more success. Earning money is not over night is not very easy, but you can still try these steps and most probably you will earn.

1. Do A Product Review
This is one of the easy ways of earning money in the 2 more remaining days. Go to clickbank or any other affiliate program site and select a product which has at least 5 searches a day. Now write a review about that product in your blog using the best keywords. Today or most probably by tomorrow, your blog post will get indexed in Google and if you have used the keywords at the right places, then you can easily get to the front page of Google. Assume, you are in the first place for two keywords which get 5 searches everyday. So there will be a total of 20 searches for the keywords for two days. Since your blog post is the first result, you will get at least 12 of the 20 people. Since the keywords you have used are long tail, the people who visit your post will be well targeted. Assume two people buy and for every referral you earn $20. That makes $40 in two days. Though it sounds simple, it is not very easy. But try hard with the keywords and optimize the post well. You can earn money easily.

2. Freelance Work
This is the second option which will earn you immediately. Try contacting the companies or blogs for which you think you can do freelance work and tell them about your experience. If you get a chance to do a work for them, then you can easily earn money. Freelance works can be of any type. You can do short projects and sometimes also long projects. Since you have to earn quickly in the two days gap, go for the short projects.

3. Write An Ebook
Writing an Ebook and selling it on ebay is a very good option for earning money. Just write a seven page report with good content and you can sell it at ebay. If you think your article is not worth selling, then offer it free to your subscribers and to those who subscribe newly. Assume you get 25 new subscribers in two days. You have to value every subscriber. Even if you value every subscriber at $2, you have earned $50.

How are you going to spend you last two days of 2007? Will you be trying to earn?

{ Official Source : http://www.bloggingtips.com/2007/12/29/3-ways-to-earn-money-in-the-remaining-days-of-2007/ }

Having high rankings on search engines is a great thing. However, it’s also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.

How do Google, Yahoo and MSN/Live create the descriptions and snippets that are used in the search results?

How Google creates descriptions and snippets

Google seems to use the description from the meta description tag if you search for a page by its URL, or if the searched keywords do not appear within the found page.

If the found web page doesn’t have a meta description tag then Google seems to use the sentence that contains the searched keyword as the description.

If a web page is listed in the Open Directory Project (DMOZ.org) then Google might also use the description that is used in the DMOZ directory.

How Yahoo creates descriptions and snippets

Yahoo seems to use only the first part of the meta description which is complemented by a text snippet from the searched page that contains the searched keyword.

If a web page doesn’t have a meta description, Yahoo will use the description of the web page from Yahoo’s directory (if the page is listed there).

If a web page has no meta description and is not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.

How MSN/Live creates descriptions and snippets

MSN/Live seems to use the first sentence that contains the searched keyword as the description. If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page.

What does this mean for your web pages?

If you want to make sure that your web pages are listed with an appealing description in the search results, you should use meta descriptions on your web pages. If you don’t want to use the description that is used in the Yahoo directory and on DMOZ.org you should use the corresponding tags that prevent search engines from using these descriptions.