Do Banner Ads Count as Backlinks?
Banner ads are bright, flashy, and in-your-face. They demand that people sit up and take notice of your website or product. But are they really the best source of advertising?
With other ads—text ads, for example, or static image ads—there are not one, but two benefits. First, of course, people who actually click through the ads will end up at your site and may purchase your product. That is well and good, of course, and highly desirable. But it´s not all they offer.
Even if surfers don´t click through to your site, text ads and static image ads still offer a very real benefit; they count as backlinks with most search engines. And backlinks are a key factor in getting your website on a higher Search Engine Ranking Page (SERP). Even if no one ever clicks on your ads, they´re still serving a vital purpose.
Banner ads don´t offer that. They irritate more people than they entice, for starters, and while a conversion ratio of one click per thousand views might be fine for a text ad, where you had a secondary benefit, it´s pretty pathetic for a banner ad. At that conversion ratio, you would almost have to limit banner ads to places with hundreds of thousands of visitors per day, if you wanted them to have any worthwhile effect.
And search engines don´t count banner ads as backlinks. This is because most banner ads—the ones that move or change—have no text for the search engine to read. Spiders can´t crawl banner ads. And you deprive yourself of what might have been a valuable resource; the ability to make one ad count for two purposes.
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User-generated content has taken over the Internet and much of Google’s first page rankings.
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