Tips 4 Web

In a recent blog post, Google’s anti-spam engineer Matt Cutts wrote about cloaking. The blog post makes several things clear:

1. Google doesn’t like cloaking.
2. It doesn’t matter if a small or a big company uses cloaking.
3. Websites that use cloaking will be removed from Google’s index.
4. Google will detect all cloaking attempts sooner or later.

What is cloaking?

Cloaking is a search engine optimization technique in which the web page content presented to search engine spiders is different from that presented to the normal web surfers.

This is done by delivering web page content based on the IP address or the User-Agent of the user requesting the page.

When a user is identified as a search engine spider, a script on the server delivers a different version of the web page. The purpose of cloaking is to deceive search engines.

All major search engines consider cloaking to be a violation of their guidelines. For that reason, websites that use cloaking will be banned from the search results.

Google’s opinion on “undetectable” cloaking

In his recent blog post, Google’s Matt Cutts commented on a Danish company that offered ‘undetectable’ cloaking to its customers.

Google tried to check if this claim was true and they quickly found a website that used the services of the company. It turned out that their cloaking wasn’t undetectable at all:

“If someone is trying to manipulate Google by deceptive cloaking, it means that a webserver is returning different content to Googlebot than to users.

Thatâ€^TMs a condition that can be checked for by algorithms or manually, and such cloaking is certainly not ‘undetectable.’”

Don’t risk your search engine rankings

You might get short term results with shady SEO techniques such as cloaking but it is very likely that your site will be banned from search engines if you use them. You’ll put your web business at severe risk if you use black-hat SEO methods.

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

                                       For Normal Web Site                                         

For Forum
                     

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

It seems that Google is currently experimenting with new robots.txt commands. If your robots.txt file accidentally contains one of the new commands, it might be that your robots.txt file tells Google to go away.

What is a robots.txt file?

The robots.txt file is a simple text file that must be placed in your root directory (http://www.example.com/robots.txt). It tells the search engine spider which web pages on your website should be indexed and which web pages should be ignored.

You can use a simple text editor to create a robots.txt file. The content of a robots.txt file consists of so-called “records”.

A record contains the information for a special search engine. Each record consists of two fields: the user agent line and one or more Disallow lines. Here’s an example:

User-agent: googlebot
Disallow: /cgi-bin/

This robots.txt file would allow the “googlebot”, which is the search engine spider of Google, to retrieve every page from your site except for files from the “cgi-bin” directory. All files in the “cgi-bin” directory will be ignored by googlebot.

Which new commands is Google testing?

Webmasters have found out that Google seems to be experimenting with a Noindex commands for the robots.txt file. It basically seems to do the same as the Disallow command so it’s not clear why Google is using this command.

Other commands that might be tested by Google are Noarchive and Nofollow. However, none of these commands is official yet.

How does this affect your rankings on Google?

If you accidentally use the wrong commands then you might tell Google to go away although you want them to index your pages.

For that reason, it is important that you check the content of your robotx.txt file.

How to check your robots.txt file

Open your web browser and enter www.yourdomain.com/robots.txt to view the contents of your robots txt file. Here are the most important tips for a correct robots.txt file:

1. There are only two official commands for the robots.txt file: User-agent and Disallow. Do not use more commands than these.
2. Don’t change the order of the commands. Start with the user-agent line and then add the disallow commands:
   
   User-agent: *
   Disallow: /cgi-bin/
   
3. Don’t use more than one directory in a Disallow line. “Disallow: /support /cgi-bin/ /images/” does not work. Use an extra Disallow line for every directory:User-agent: *
   Disallow: /support
   Disallow: /cgi-bin/
   Disallow: /images/
   
   
4. Be sure to use the right case. The file names on your server are case sensitve. If the name of your directory is “Support“, don’t write “support” in the robots.txt file.

You can find user agent names in your log files by checking for requests to robots.txt. Usually, all search engine spiders should be given the same rights. To do that, use User-agent: * in your robots.txt file.

What happens if you don’t have a robots.txt file?

If your website doesn’t have a robots.txt file (you can check this by entering your www.yourdomain.com/robotx.txt in your web browser) then search engines will automatically index everything they can find on your site.

Checking your robots.txt file is important if you want search engines to index your web pages. However, indexing alone is not enough. You must also make sure that search engines find what they’re looking for when they index your pages.

[Source : Axandra.com]

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

Yes today I was thinking that what should I add to my blog. I think a lot and suddenly I got an idea that when I start my career I was uninformed of many Advertising Programs. Due to which I wander here and there in search of those Advertising Programs that really pays you. 

So I decided to post the names of those Advertising Programs that really pays you for showing their ads. It will really help the beginners that are just beginning their newly created Sites and Blogs.

Here is the list of those Advertising Programs….

The most common way Webmasters and Bloggers from which they can earn money online are via the contextual ad program from Google – Adsense. A more recent addition that many are using successfully is Chitika’s eMiniMalls.

Adgenta,    Azoogle Ads,    Intelli Txt,    Peak Click,    DoubleClick      Tribal Fusion,    Adbrite,    Clicksor,    Industry Brains,    AdHearUs,    Kanoodle,    AVN,    Pheedo,    Adknowledge,    YesAdvertising,    RevenuePilot   TextAds,    SearchFeed,    Target Point,    Bidvertiser,    Fastclick Value Click and OneMonkey (to name just some of the options – I’m sure I’ve forgotten some) and there is a smorgasbord of options. Of course there is more to come with MSN Adcenter and YPN both in beta testing and with a variety of other advertising system currently in development (so I hear).

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

clickthrough.pngEarlier this year we stepped back to examine the value users, advertisers, and publishers derive from clicks on content ads. As you integrate ads with your site’s content and navigation, we want to ensure a positive user experience. We identified a few areas for improvement and began implementing changes, starting with our new ad formats in April.

Continuing these improvements, we’ve just changed our text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting with your content, until they intend to click on an ad.

In addition, this new clickable format better aligns with the text ad formats shown on Google.com. We hope this format change contributes to a better, more consistent user experience.

Finally, this change won’t just improve user experience on your site; it benefits advertisers as well. We currently monitor clicks on Google ads for accidental clicks, and the format change complements our monitoring system by further ensuring advertisers only pay for meaningful clicks. By reducing accidental clicks, we hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers.

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post