Unless you prefer to keep your blog private, you’re probably blogging in hopes of reaching people. Bloggers who are just starting out may find that it takes time to get the word out. Promoting a blog isn’t for the shy. If you want to bring in the masses, you’re going to have perform a little shameless self promotion. What follows are some tips for alerting the world to your blog.

1. Content is King

First and foremost, you can encourage millions of people to visit your blog, but the numbers won’t mean squat if you don’t keep them coming back for more. You’ll need to provide useful content. It’s not enough to provide the same news as every other blogger in your niche topic. You’ll have to come up with something new and unique and provide thought provoking analysis. Your blog has to say something and say it well.

2. Participate in Like-Minded Forums

Even if you’re not a joiner, it pays to visit forums so the rest of the people in your niche group know about your blog. If your blog is about knitting, visit some knitting and craft forums. If your blog is about earthworms, visit earthworm, soil and gardening forums. You don’t have to post a lot of “hey come visit my blog” type comments, but if you add a link to your blog in your signature, it will appear in every post. This is sure to bring in traffic.

3. Visit Other Blogs

Search for other blogs falling within your niche and pay them a visit. Be sure to comment so they’ll visit your blog too. If you have something interesting to say about your topic, others may link to and even discuss your blog.

4. Add Tags

Don’t forget your tags! Not only do tags help search engines pick up your blog, but they also help to direct those who are searching for your topic. Make sure you add as many tags as necessary. For instance, if your blog post is about roses, you’ll want to add tags for roses, flowers, gardening, soil, planting, thorns, aphids, and other related keywords.

5. Add Links

Not only is it important to add relevant blog links to your blogroll, but you’ll also want to link to other blogs in the text. The blogger on the other end of the link might just reciprocate, leading more traffic to your blog. At the very least, he’ll add a reciprocating link to the side of his blog.

6. Technorati is Your FriendBy claiming a blog with the blog search engine Technorati, you’re making it available to others who might not have otherwise heard of you. The more you post and the higher you are ranked, the more likely others are to turn up your blog during a search. Your Technorati rank depends on how many others link to your blog. If you want other bloggers to offer up links to you, you have to provide good content, an eye pleasing template and build up an active community.

7. Submit Your SiteIn addition to submitting your site to all of the blog search engines, you will need to ping all the engines every time you update. To do so, utilize a free service such as Pingoat or Ping-O-Matic to ping all in one fell swoop.

8. Install an RSS ButtonMake it easy for others to subscribe to your blog by installing an RSS button.

  9. Read Up on the Latest Traffic Building Techniques 

If you’re really serious about blogging, visit blogs about blogs. The top blog bloggers offer great traffic building tips in addition to other helpful information.

  10. Analyze Your Stats In addition to the above steps, you’ll want to implement a stat tracking service such as Site Meter to keep track of hits and traffic. Your stat tracker will not only let you know how many people are stopping by each day, but they’ll also let you know where everyone is coming from. This will enable you to determine which traffic boosting methods work best for you.  

It takes time to build up traffic. Above all else, don’t give up. It may take up to a year or more for yours to become one of the top blogs in your niche.

Everybody who owns a website wants it to be more popular. From the web design team at the New York Times right down to the small retailer trying to expand into ecommerce, popularity is the key to success. Reading and working with popular websites every day can sometimes feel like living in a bubble where everybody has good search engine rankings and sites are all beautiful so it’s nice sometimes to look at how “normal” websites can improve their popularity.

Invest in a good design – while people like Ling might think design isn’t everything it is one of the key aspects a site can use to build their visitors trust so you need to get it right.

Learn about usabilty – having the best designed website in the world is useless if normal people can’t use it. Sit behind some of your non internet savvy relatives and friends and watch them navigate your site and make purchases from your store. If they struggle with things you need to improve your usabilty.

Create a useful website – I know this might sound simple but having a website isn’t just a way to tell people about your company. If you really want to become popular make sure your website is actually going to be helpful to the people who arrive there. If every visitor who was pleased by your site gave you a link or told one of their friends your traffic would increase to Facebook levels in months.

Keep it up to date – if your company can’t be bothered to keep your website updated at least once a year then I probably won’t want to use it. Broken links, outdated news and copyright notices from 2003 are not going to turn me on.

Be topical – just because you are a retailer it doesn’t mean you can ignore the latest news in your niche. Having a company blog might be a bit beyond most businesses but you should at least have a news section to publish company information and responses to popular stories.

Manage your reputation – responding to your readers/customers comments is key to establishing your company as one that cares about what people say about you. You could also use the criticism to make your website better.

Learn about the internet – this might sound simple to some people but trying to explain to a middle aged company directory why they need to worry about buzz marketing is hard enough without them asking questions about what links are and what blogs do. Knowing how ideas spread through forums and blogs is essential for webmasters to understand online marketing.

Be controversial – having a boring corporate site isn’t always the best way to become popular. Sometimes you need to upset 95% of the world just to get the attention of the other 5%. After all, having 5% of the population loving your site isn’t a bad goal to have.

Be interesting – sometimes a website can break every rule in the book and still succeed. The one characteristic these sites have is they are interesting. So much content on the web is boring and repeated that having an interesting site is probably the best way to get noticed.

Learn about Google – ever wondered why some websites rank highly on Google while some languish on page 4? It’s because one of the owners understands how Google works. Spend a few days reading the official guidelines and making sure your site follows all the normal optimisation rules and you might be surprised how much of a difference it can make.

These tips can give you good amount of traffic if you really done them in the right way.I use most of these techniques personally and some of them work really really well. I’ve got to sixfigure taffic levels with them so hope this helps anyone struggling.

1. Write something great about your niche and email other bloggers to let them know – there’s a good chance they’ll link to you

2. Have a signature link in forums that points to your site

3. Post links to your pages to social bookmarking sites.

4. Leave comments on other people’s blogs and link back to your site (tip: look in the digg upcoming section for blog posts about to get a lot of traffic).

5. Have the opposite opinion on everyone else on a popular topic. Everyone will link to you saying your wrong

6. Answer questions on Yahoo Answers

7. Post in Yahoo and Google Groups with a link to your site in your signature

8. Make a 404 page that redirects to your homepage – no point losing visitors

9. Have an opt-in form – trade links with someone else who has an opt in form on your confirmation page

10. Review a product or company – if your review is positive email the company and ask to be featured in their press section. (this has worked really well for me)

11. Write articles and submit them to article directories

12. Write a Press Release and submit it to PRWeb (make sure it is newsworthy)

13. Use PayPerClick Traffic (e.g Adwords, MSN Adcenter, YSM)

14. Add an RSS subscribe button/link in a high profile spot on your site

15. Add a mailing list subscribe form in a high profile spot on your site

16. Add a bookmark this site link in a high profile spot on your site

17. Use a Tell A Friend Script on your site so people can email their friend about an article on your website.

18. Submit a blog to a blog directory

19. Submit you RSS feed to RSS feed directories

20. Mention your website in a post on Craigslist (don’t spam)

21. Optimize the titles of your pages for keywords people will search for

22. Buy links to your site

23. Buy reviews about your site on other people’s site

24. Buy banner space on other websites if you can get a good ROI

25. Send articles to ezine publishers with a link back to your website

26. Do a big viral push for a piece of link bait, post it in forums, social bookmarking sites like digg, email bloggers, and get a few people to vote for you on social bookmarking sites – this little push could start a viral chain reaction!

27. Have a link to your site on community sites like MySpace and FaceBook

28. Use a traffic trading system like BlogRush

29. Purchase misspellings of competitors domains and redirect your site (be careful of trademark infringement)

30. Create a freebie product to give away (ebook, software, whitepaper etc.)

31. Submit your site to the hundreds of free directories – use the viles-silencer list

32. Do a group feature where you get other website owners in your niche to participate – maybe asking them all an opinion on something.

33. Hold a competition for the Top 50 in your niche – 1 month later post the results and let everyone know who featured – watch them link back to say what there position was.

34. Pass out business cards when you go to industry events in your niche

35. If you have a product start an affiliate program and start approaching affiliates

36. Submit videos to video sharing sites like YouTube and Metacafe. Include a link in the description and within the actual video.

37. If you have a product send it to website owners to get reviewed.

38. Look at a big website within your niche and ask to write some guest posts for them

39. Create pages with links to your site on places like Squidoo and Hubpages

40. Place classified Ads on eBay with a link to your website

41. Use an autoresponder on your mailing list to keep people coming back to your site

42. Exchange links with a few related sites in your niche

43. Network! Email other site owners, phone them up, go to industry events and get yourself known. If they know your face they will likely talk about you on their site if you do something interesting.

44. Many forums have a place for you to advertise your site once – find them and do it.

45. Purchase advertising in other people’s mailing lists and newsletters

46. Create an Amazon profile and start submitting reviews

47. Create profiles on MySpace and start networking in groups that are interested in your site’s niche.

48. Conduct a survey and publish the results – make sure you let people know about it.

49. Get your hand on a load of PLR content for your niche. Add a commentary to the top, create a unique title, and post them all to your site – lots of new content and lots of new traffic.

50. Create a cartoon mascot for your site – then hold a competition for someone to create the best game for it – pay the winner a decent amount.

51. Make sure you have a memorable domain name that is short and catchy.

52. Use a well-searched for keyword within your domain name to help rank for that keyword.

53. If you sell a product ask someone else who sells a product to list your product with theirs, and you’ll do the same for them – split commissions on sales.

54. When you write a new article on your site – link to as many blogs as possible – they will likely see your site in their pingbacks, website stats, or Technorati. They will visit your site and possibly subscribe to it and link back at a later date.

55. Get your RSS feed syndicated to different sites like Zimbio and hubpages and Topix.

56. If your site is popular and has quality unique content then apply to get listed in Google’s News search.

57. Create a sitemap and submit it to Google (not great but might help)

58. Use your robots.txt file to stop Google indexing certain directories and pages on your blog (such as archives) to avoid duplicate content issues).

59. Create a couple of small 10 page sites related to your main site. Offer links on these smaller sites in return for links to your main site (this is triangular reciprocal linking).

60. Get yourself known as an expert and get featured in offline magazines, TV and radio stations.

61. Use an auto-translator service to translate your site into other languages – put it in a subdirectory and watch foreign traffic come in.

62. Make posts about sex (don’t have to post anything rude) – and watch the porn surfers find their way to your site through Google.

63. Post about celebrities current events if it relates to your niche – there’s always a lot of people looking up celebrity stuff.

64. Write good headlines/titles – good titles get more clicks.

65. Get some stickers with your domain name on. Go out and stick them on strangers and say “My Website Yeah, Check it out.”